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12th Brit lit
3 October 2016
Wrapping a Vehicle
Transportation currently has changed; people used to walk everywhere or ride a horse. Currently most people drive cars everywhere. There are about 75% of people nationally who own a car. The drive to work and back can contribute to a lot of someone’s day, so advertise the business on anyone’s way to and from work.
Putting certain images on anyone’s vehicle could be very beneficial. If someone want to promote their business, they can put their business information on your vehicle. “Most importantly, 30 percent of people who view car wraps indicated they would base their buying decision on this form of advertising.” (Car Wrapping Becomes Force). If 30% of people decide to use or not use the company based on the image, it is very important to make the image attention grabbing. A striking image that makes it hard to turn away will gather a lot more business than one that is not interesting. Vehicle wrapping reaches up to 95% of people; when views by that many people it will make an impact in their life.
Promoting anyone’s business can get very expensive. Billboards can range from $11,000 to $23,000 for four weeks. (Billboards for Small Businesses). Local television channels will charge $200 to $1500 for Thirty seconds. (How Much Does Television). Wrapping someone’s logo on vehicles or anyone’s co-worker’s vehicles are a lot less, $800 to $1000. The owner will be there to answer any question and be a face to the product. “Other statistics gathered by the OAAA show that each car wrap generates between 30,000 and 70,000 impressions on a daily basis.” (Car Wrapping Becomes Force). With that, many impressions a day anyone could jump-start their business back into running great. All those people seeing it daily mean will get much more business.
It is a very smart idea to wrap someone’s car, not only for all the business that will come in from seeing the vehicle wrap but it will also protect the paint. “Old paint can become cracked, faded and damaged from the elements.” (10 Reasons). Anyone can fix a bad paint job by just wrapping a different shade or color on the vehicle. Make an old car look like a brand new car that is loved and cherished. “There’s nothing more desirable and valuable than the original factory paint. With a wrap, you can change the look of your car while simultaneously protecting and preserving the original paint!” (10 Reasons). Anyone would love to keep that factory paint, so if someone wraps it that will preserve it and keep it looking beautiful.
Anyone can put just about any decal on his or her vehicle. “The redesign of fordcommercialgraphics.com is actually pretty nifty--you can look through more than 5 million images or even upload your own stuff.” (Ford Offering Custom). All these images can be from quotes, pictures, and whatever else anyone can think of that can be put on a vehicle. “You'll also be able to use the site to share the design through Facebook and other social media outlets” (Ford Offering Custom). Someone will be able to share their ideas and see other people’s ideas from what they wanted to put on their vehicle. Pretty much anyone will be able to put anything they want on their vehicle.
People wrap cars for events to get more people to see. For example, NASCAR has over 5 million sponsors. “Those sage words from Mike Smith, the head honcho at Raceskinz, are in reference to vehicle wraps.” (Brett T. Evans). By putting a race, skin on a racecar will show how protective it can be for the car. He saying how doing the race skins is one of the best and most productive advertising. However, of course it is not only for racecars, the same people also put it on trucks and vans to just promote people.
By wrapping your vehicle, you get many bonuses. All these bonuses come from how much cheaper it is then other advertising methods. It is so much cheaper to wrap someone’s vehicle than to pay for a commercial or a billboard, so anyone would be saving tons of money. One cannot forget about wrapping someone’s vehicle instead of repainting it; repainting gets very expensive. Not only can repainting be avoided, but someone can also preserve the factory paint. While having someone’s vehicle wrapped anyone will gather more people to see. Anyone’s vehicle will be a driving billboard for less. There are many reasons that make wrapping appealing to a wide variety of people."Car Wrapping Becomes Force To Be Reckoned With In Outdoor Advertising." PR Newswire 13 Sept. 2014. Student Resources in Context. Web. 30 Aug. 2016. Car wraps will generate between 30,000 and 70,000 impressions on a day-to-day basis. About 30% of people who see advertisements judge getting the
Evans, Brett T. "Wrap it up: turning our plain-white NV into an in-your-face mobile billboard." 8-LUG HD Truck Feb. 2016: 68+. Student Resources in Context. Web. 15 Sept. 2016. The racecar industry has all kinds of vehicle decals. Tons of people come to see races and since they are there, they will see the product or company.
"Ford Offering Custom Vehicle Graphics for Your Biz." Diesel Power Jan. 2014: 30. Student Resources in Context. Web. 15 Sept. 2016 there are more then 5 million images you can end up putting on your vehicle; you do not have to limit yourself to the imagination. Be creative with your vehicle wrap.
"10 Reasons to Wrap Your Car." Wrap filo, wrap filo, 31 Mar. 2015, wrapfolio.com/blog/top-10-reasons-to-wrap-your-car/. Accessed 11 Sept. 2016. It can be very expensive to paint a car again but wrapping it to make it shine again will not cost as much. Anything that can damage paint, bird poop, pollen, etc., can get cleaned right off of a wrap
tart their business back into running great. All those people seeing it daily mean will get much more business.
By wrapping your vehicle, you get many bonuses. All these bonuses come from how much cheaper it is then other advertising methods. It is so much cheaper to wrap someone’s vehicle than to pay for a commercial or a billboard, so anyon