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This advertisement is about protect animals. First, the placement of animals’ two feet shows that the white bear is walking, so it’s movement. Second, the picture highlights the bear, in order to tell us that the advertisement is about animals, so it represents the emphasis on the principles of design. The most attractive part is the world map on the bear. I can understand that if animals become extinct, the world or human is also on the of vanishing. I think the ideas is very interesting and impressive a lot.
I ever read a commercial that about potato chips. A man has a trip in desert, when he gets hunger he opens a bag of potato chips. There is a baby elephant passing by, then he uses his long nose to smell the chips. The man gives a slice of that kind of potato chip to him. After tasted it, the baby elephant wants more, over and over again. Then his mother found him, his mother forces him to leave and the baby elephant is very unwilling.
Because I always eat this brand potato chips, I like the logo of Lay’s. For the logo design, it has text and graphic image. Sine their brand’s name is in the middle of logo and there is a potato in the red band. For the principle of design, there should be movement, rhythm and emphasis. The shape of the band looks like it is moving and it has some waves. The name of the brand use the white words on the red band, it is very clearly and highlights the brand.