What email address or phone number would you like to use to sign in to Docs.com?
If you already have an account that you use with Office or other Microsoft services, enter it here.
Or sign in with:
Signing in allows you to download and like content, and it provides the authors analytical data about your interactions with their content.
Embed code for: RESUME-MARKETING with covering letter
Select a size
I am working with Indusind bank presently and managing LUCKNOW, Jagdishpur areas branch head. I have 1 5 ye ar s of work experience, worked with leading BANK, ICICI bank and Indusind bank taking care in various responsible profiles. In span of 15 yrs. work experience, worked as regional marketing manager, Branch manager, Channel manager, area manager at various locations. Of entire UP region.
My key contributions are, active member of marketing team handling ICICI saving account free REEBOK campaign, biggest MARKETING initiative in banking, ,Launched gold loan in UP, Launched 18 branches in UP and uttarakhand,set up and managed 60 ATMS in uttarpradesh and uttarakhand,Launched ANCHOR ELECTRICALS, MODULAR SWITHES IN UP initiated marketing display calendar in ICICI BANK, changing entire look and feel of the region branches, planned several marketing initiatives for branches for lead generation (ATL/BTL) ,organized architect meet of entire UP, launched wealth management campaign and TEA with BM campaign for customer engagement ,active member of team to rollout INDUSIND rural banking BC roll out. Launched car/home loan/commercial vehicle loan initiatives in the region,
A result oriented professional with 16 years of work experience in organizations of high repute. 1 1 years’ work experience in b a nking, worked at key marketing and sales profiles in banking and other industry, Deftness in launching and establishing new branch and financial products. Experience of brand management, branding and look and feel of bank branches in the region. Planning BTL/ATL activities for lead generation and launch marketing campaigns for banks branches to increase movement and enhance sales
MARKETING AND BUSINESS DEVELOPMENT: Recognized for innovative start-up solutions, a highly positive individual with good communication skills, adapting easily to changing environments. In work experience of 15 years Launched 8 branches and 6 new products in assigned territory. Managing marketing functions like product launch, planning business development. Designing contest and strategies for getting desired results, sales promotion activities for lead generation and brand building.ATL BTL activities along with branding in branches of the region
Channel Setup and Management: Experience of Launching and establishing new Branch and ATM’s along with new product launch. Dealer network set up, expansion and taking out desired productivity from them.
Experience in formulating & implementing competitive marketing strategies to increase awareness and enhance business growth
Key account Management-In all the assignments main focus was in developing Key accounts, which serve as back bone for any business.
Channel Management: Identifying new streams for revenue growth and developing plans to build consumer preference. Launched 26 ATM’s in East and West UP.
Market analysis: Monitoring monthly new product launch results and recommending action for addressing the impact of new product on company, ensure variances to volume budget is zero
Indusind Bank Ltd: Working with INDUSIND BANK as Branch manager .
ICICI Bank Ltd: (7 yrs.) Worked as REGIONAL MARKETING MANAGER WEST UP, based at Meerut, Branch Manager Ghaziabad, Branch manager Meerut, Channel Manager East UP based at Varanasi, Channel manager Uttarakhand based at Dehradun
RPG Cables Ltd: Worked as Area Sales Manager UP
(May 02 to September 04) 1.5 years-based at Lucknow
Standard Switchgears Ltd: Worked as Sales Manager taking care of UP, based at Lucknow.
(November 2000 to April 02) 1.5 years
Anchor Electricals Ltd: Worked as Project Sales Executive East UP based at Lucknow
(May 98 to October 2000)1.5 years
Indusind and ICICI Noteworthy Attainments:
Launched 8 new branches in the region as Regional Marketing Manager West UP
Launched Indusind bank first branch in Meerut and clocked casa base of 30 cr in a year.
Launched Indusind saifai Etawah branch and grew deposit base of 70 cr in two years.
Launched and established ICICI Bank Hathras Branch as Branch Manager
Launched Icici garhmukteshwar branch
Launched Loan Against Gold Ornaments in West UP region and prepared a comprehensive marketing plan for establishing the product
Bagged certificate of excellence from national marketing head for creating visibility and execution of Reebok consumer promo campaign
Recipient of trophy of excellence conferred by Zonal Head for outstanding marketing support to region in 2009-10
Increased deposit base of Meerut Delhi Road Branch from 20 crore to 35 crore in a span of 8 months.
Core member of team formed for completion of Project 114 i.e. setting up 114 branches and 500 ATM's in record time of 75 days and successfully completed it. Received special appreciation from HOD and senior management.
Independently launched RPG Cables House wiring in U.P.region and set up a strong dealer distributor network.
Launched Anchor Roma Modular switches and house wiring in U.P. region.
RPG Noteworthy Attainments:
Effectively monitored Dealer/Retail network in the region.
Executed innovative promotions for brand building.
Interacted with Architects, Builders and Contractors for business development as well as long term relationship.
Oversaw Government and Institutional Sales
Supervised a team of sales executives for getting maximum output.
Standard Noteworthy Attainments:
Developed dealer as well as distribution network in the region.
Supervised C&F agency and ensured proper stock is maintained.
Administered a team of sales executives to achieve targeted sales
Oversaw Govt. and Institutional Sales.
Anchor Noteworthy Attainments:
Launched Anchor Roma modular switches range in UP
Government and institutional sales
Relationship building with Architects/Builders/Electrical consultants for promoting and establishing ROMA switches range
PGDM (Specialization in Marketing) from Deewan Institute of Management Studies, Meerut in 1998
Bachelor of Arts from Agra University in 1994.
IRDA and AMFI qualified
Data of Birth : 20th January , 1974
Address : 5/61, Viram Khand, Gomtinagar, Lucknow.trategies for getting desired results, sales promotion activities for lead generation and brand building.ATL BTL activities along with branding in branches of the region
Launched and established