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1) I thought this advertisement is interesting. Because its principles of design are
1. emphasis: in the advertisement, the key point is to advertise the beer, so the size of beer is the biggest, I think it is a way to highlight the theme: Beer.
2. movement: in the advertisement, the beer in the bottle is being thrown to the sun.
3. proportion: the area of ice and the area of desert is 1:2.
4. variety: there are many different things in this advertisement, beer, sun, ice, desert, cactus.
5.unity: the advertisement combined the cold with the hot.
2) the commercial that I thought was really funny is a Thailand commercial. In that commercial, the story is a taxi driver was super anxious and impatient. And then, a girl took out scarves, that scarves have a fragrance, because of this fragrance, the taxi driver became calm and patient. The reason why I like it, is because the exaggerated acting of these two characters and the neoteric plot neoteric can highlight the product perfectly. It shows the purpose of the advertisement directly.
My favorite logo comes from Instagram, its appearance is a camera, and the app is a social software, so the logo is related to the function of the app relevantly. Principles of design:
1) balance: at the top of the right side and left side, there are two things, so I think it can be called ‘balance’.
2) proportion: the camera lens is in the center of the camera, and the brown area and the cream-colored area’s ratio is 1:3.