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Sky Huang 10E
I found an interesting advertisement that illustrates the ketchup. It mainly incorporates the principles of contrast and balance.
Contrast: There are two opposite color used in this advertisement that is red and green. The green part is a contrast attention given to this design. And the red part is a symbol of ketchup.
Balance: The arrangement of the shape and colors to give the viewer the feeling that all the parts of the tomato is equal.
This commercial is made by “Stride” company that product chewing gum. One interesting advantage highlighted by the advertisement is that their product is “Delicious lasting, long to outrageous” which also the slogan of this product. The other famous benefit mentioned by the commercial is “Simply cannot stop”, means that this kind of chewing gum scent last long that simply attract consumers.
“YAMAHA” company is mainly product instruments in Japan. This logo uses text and graphic image. Because the name is shown at the bottom of this logo. “The symbol used for their logo is actually a tuning fork. This was created at the time in the 60’s when a common tuning fork was established. The tuning fork was used to represent their presence in the piano market.” (From a web page “YAMAHA LOGO”)
The principles of design:
Emphasis (Repetition): There are two opposite color used in this advertisement that is black and white. The white part is a special attention given to this design.
Pattern: A regular arrangement of the shape, colors and motifs from the upper part of this logo.