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#1:The ad includes the principles emphasis movement repetition and unity.
Emphasis: the brand of the ad takes a large place at the bottom of ad.
Movement: Justin is clapping his hands.
Repetition: The ad has two same pictures.
Unity: The hue of the ad are almost close.
The hue is dark. Almost areas are grey and black .
#2：”Loto 7” is ad about buying lottery. It is a Japanese ad. It is funny ,because it has very clear story line. It can be regarded as a mini-teleplay. The employee told his superior the lottery “Loto 7”’s the highest bonus was 800 million Yen. The superior was attracted by the bonus. But he can not show his feeling about the bonus to the employee. One day, the employee found he was buying the lottery. So, the superior tried to hide the truth. He told a lie and used many lies to make the lies be realer.
The ad ‘s actors’ acting skills are very perfect.
It includes all of the logo designs.
Text geometric shape and graphic image. Text: at the bottom of the picture .
Geometric shape: it is a man’s head.
Graphic image: the frame of the picture.
The principles of design: pattern and repetition
Pattern: a man’s head and the round frame
Repetition: the geometric shapes in the round frame.