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Embed code for: Journal 3
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Here are two pictures which belong to print advertisement, it is advertising this kind of flooring to people. It is obvious that this advertisement uses many pictures with a few sentences to highlight how great their flooring is. And to incorporate the principles of design, the photographer found many different angles to take photos, the photographer also put some artware on the flooring, it emphasizes the beauty of the flooring. And not only that, there are two pictures of one-point perspective, it can let people feel that the flooring is moving away. That’s all I can find how the advertisement incorporates the principles of design.
On CCTV-1, I have watched a commercial marketing melatonin. There were two old people cartoon characters dancing around and taking about the advantages of melatonin. The company designed the two old people characters, one point is to make the advertisement funny, another reason is to strengthen the connection with old people, because the elderly is the mainstream consumer group of this product. I think this commercial is really a great and funny advertisement.
The logo is the Five-Starred Red Flag, I like it very much.
The five stars are geometric shape.
Emphasis: It uses two different colors to emphasize the five stars.
Proportion: The middle star is bigger than other 4 stars, and these 5 stars occupy a quarter of the flag.
A kind of movement: The four small stars are arranged in a curve.