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The digital advertisement has a couple of principles of design such as variety and emphasis. To incorporate the variety, it used various sort of rubbish like leaves to make up a cigarette butts that teach us the cigarette butts don’t have any value. Likewise, there is a highlighted line which is used to incorporate the emphasis said “Cigarette butts make up almost half of Dublin’s litter “. This showcases that the proportion of cigarette butts in Dublin’s litter is rather serious.
I used to watch an advertisement played by my IELTS teacher. The advertisement lasted for only 1 minute but so content-rich, it said three fathers who are bothered by their children. The first dad’s dick is heated by the toy which was threw by his son; The second dad was drinking coffee and the cup was overturned by his son, then the hot coffee dropped on his dick; The last dad was sleeping on the sofa then his son jumped directly to his dick. At the ending of it, the Durex logo appeared since Durex can avoid being pregnant.
http://www.iqiyi.com/v_19rrmfhg34.html?list=19rrkkl36ehttp://www.iqiyi.com/v_19rrmfhg34.html?list=19rrkkl36e(the link of the advertisement)
3 ） Principles of design
①Several straight lines to make it fell like move.
②The image and the name have proper proportion.
New Balance which is the text
② NB is the graphic image