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Embed code for: Journey 3
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Journey 3 (1). The print advertisement that I find interesting: It is a real estate advertisement that were printed on newspaper. The principles of designs that be used are “Balance”, “Emphasis”, “Proportion”. Balance: There is a big bird on the top left corner of this advertisement, and two clouds are besides it. They are the symbol of the hopes for brilliant future. One the bottle right of the advertisement is a person’s hand with a paintbrush and on the bottle left of the advertisement is the main point of this advertisement------the house. So this total advertisement tells people that if they choose their house, they will draw a brilliant future by themselves. And it is also balanced, the bird and hand are on the different corner of the advertisement and the clouds make the top are not empty. And the moral is also perfect. Emphasis: At a glance of the advertisement you can find that the bird and the hand are very big. It can remind people the future might can be very wonderful but it must by themselves. And other things on the advertisement ate smaller than them so that it emphasizes the main idea very well. Proportion: The proportion of the main pictures that on the advertisement is very suitable. They are not too small to make people forget their main ideas and not too big to let people don’t know what they want to market. （ 2 ） . The commercial that I want to show:
At a glance of these advertisement you may feel there is nothing special about them. But if you try to read them carefully you will find that in the first picture, the female has one more finger. And in the second picture, the female has one hand. In the last picture, the male lost an ear. The reason for this series of advertisements is to tell people that be compared with other details, the teeth are more likely to attract people’s attention. So people should buy their product to clean their teeth. （ 3 ） . It is used the text, geometric shape, balance, emphasis . We can see this picture is a logo of a musical light disk. The test and the shape show that very clearly. The text also shows that is begin at 1927. And the fire on the light disk make people know that their music is very good.