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The advertisement I found is the lipstick of CHANEL, which mainly incorporates the principles of balance, emphasis, movement.
(1) Emphasis: The background color of the advertisement is white, while the colors of the lipstick are pink, which lighter than the background color. In addition, the logo of CHANEL are surrounded and pointed by the lipsticks. So the lipsticks and brand are emphasized.
(2) Balance: The shape of the advertisement is circle and the two sides of this advertisement are nearly equal. Also, the logo of CHANEL is in the middle of the advertisement, which is symmetric.
(3) Pattern: The shape of the lipsticks is repeated ten times.
A commercial that I saw before which is funny is about the COKA COLA for family. I thought it is funny because it use many funny movement and abundant facial expression. And the ending of that commercial is pretty out of my anticipation. It describes a girl saw a charming man and she wanted to give him a bottle of COKA COLA, while her brother also saw that man and he also wanted to give him a bottle of COKA COLA. So they ran to catch that man and did many funny movement and facial expression. Unexpectedly, their mother had already given that man a bottle of COKA COLA.
The logo of CAPRICORN BAKERY is my favourite logo, which is consist of two same breads. It uses text, geometric shape and graphic image in its design. For principles, it uses emphasis, balance and contrast. It uses grey to emphasize it the shape of the logo, and the two sides of the shape of this logo are nearly equal.