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Jasmine Kuang 4,19,2017
The advertisement I found interesting is about the product which can make the clothes neat. The advertisement used three of the principles: movement, contrast and sequence.
In the advertisement, there was a sequence of men and a flatiron above some of them. It regarded the sequence of men as the surface of the clothes and the flatiron as the product which was advertised. The men stood in a line (sequence) with two different conditions (contrast). The area which has been disposed by the product (under the flatiron), the men stood in order. By contrast, the area which has not been dealt with, the men were in a mess (movement). The advertisement compared the different situation (using the product or not) by showing different conditions of men. The men stood in order stood for “neat” while the men in a mess stood for “untidy”.
The commercial I saw which was really funny is about emplastic. The beginning of the commercial was a male pregnant. He owned all the features of a pregnant. However, in the last scene of the commercial his water was broke. Surprisingly, he went to the toilet and his belly became flat. Nevertheless, he was just so constipated that the others thought he was pregnant.
The logo I like is the symbol of WeiLong LaTiao. It uses the principle: text and graphic image. It includes the Chinese name and the Pinyin of the product while it contains the exact date (1999) about when it was invented. The text is surrounded by the image and the backdrop of it is red.