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1：I saw a digital advertisement in the internet. It is a public service announcement.
It is a car to become a leaf with two wheels. I think it wants us to drive less or drive electric cars. This digital advertisement uses emphasis and contrast. The sky and the ground are grey,but the car is in the middle and green. The contrast ratio is very height,it emphasis the environment’s importance of our life. And this digital advertisement uses the proportion and pattern. The car becomes a leaf and it is big. The leaf means the green energy and plant. It is big and in the middle,it means it is most important for our life. This digital advertisement shows the information very clear and it shows what can we do for our environment. So I think it is interesting.
2:I saw an advertisement on TV before. It is a short video to show the water shortages. First,it is an earth in the middle and there is a tap on the earth. The tap is running and a lot of water come out, the earth’s top become desert. With the water coming out,the desert becomes more and more big. The ocean is almost gone,but the tap still cunning. Finally,the earth becomes a sand ball. Nothing in the earth,everything is died. This advertisement uses a short video to let us save water. This video is clear to understand and very short. It shows the aftereffect if we do not save water. I am shocked to watch this video. So I think it is very funny.
3：I really like NIKE’s logo. It is just a tick and company’s name.
This logo meets text and graphic image. This logo following Emphasis,Pattern,Proportion and Contrast. First,this logo only has a tick and company’s name,it is simple. All of this logo just Emphasis two things. Second,the graphic image of this logo just a tick. The tick can gives consumers a feeling that they can overcome any difficult. Consumers can feel better and remember this logo. And the third is Proportion,the tick and company’s name are full of the pictures. It is very arrestive. Finally is Contrast,this logo just have two kinds of colors,it is white and black. The contrast ratio of the graphic image and the background is very high. Consumers can be very easy to see this logo and remember this company. So I think this is a very nice logo,I like it.