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Embed code for: CV Kristine Sønning Forsbak. English 2016_10.2
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+47 95 27 59 45
Born: 29th of June, 1984 Status: Married, 1 child, born June 2015
- Native Norwegian. - Understanding of Swedish and Danish, oral and written. - Fluent English, oral and written. - German understanding.
Food, Music, entertainment, and sports: Hiking, Swimming, running, cross training, skiing, cycling, diving and most others.
Driver license Snow/water Scooter license Diver license, Open Water. Bartender license
Referances Business and academic, upon request.Kristine Sønning Forsbak
I am a positive, social and committed marketing strategist that has a structured approach to work and indulge in opportunities to improve and make things happen. I like working independently as well as in a performing team and thrive in a dynamic working environments. I enjoy challenges and get motivated by mastery, progress and results.
Specializations Project management, implementation and execution, Marketing strategy, Campaign management, Digital marketing, Print marketing, CRM, Brand management, Product management, Content marketing, Sponsor marketing management.
FHNW – University of Applied Science Northern Switzerland.
Master of Science in International Management. A management oriented business study with cross-cultural approach. Focus on core concepts of international management and leadership in their managerial practice around the world.
http://www.fhnw.ch/wirtschaft/msc-im Read more
https://drive.google.com/file/d/0BzHCkmN-MY8RNUlZMDhPNzJZTVk/view?usp=sharingAdding Value through Involvement in Enterprise 2.0, with Entrepreneurial Mindset. Grade: 5.5 (Very good)
Norwegian School of Management BI.
Bachelor in Culture and Management. A financial and marketing-oriented study, with focus on business administration and marketing, and a practical angle towards the cultural sector.
Bachelor Thesis: How ‘Riksteatret’ can increase its audience through relationship marketing (with social media). Grade: B (Very good)
Norwegian Swimming federation.
Coach and Instructor, Swimming. Study of theory, analysis and practice of coaching, that is relevant for optimal performance and development of the athletes of tomorrow.
Instructor and senior instructor
Youth coach and Coach 1
Kristelig Gymnasium, Oslo, Norway.
Upper Secondary School. Soloist at the School Choir, KG Singers.
2009-2014 INTERSPORT Norge, Gresvig ASA. Marketing Consultant.
Intersport is the world's largest sports retail chain consisting of approximately 5300 stores in 39 countries. Intersport turnover of approximately 65 billion a year with about 150,000 in store visitors every day. In Norway Intersport is operated by Gresvig ASA, the second largest sports chain in Norway with a market share of approximately 15%.
My Role in INTERSPORT was with a broad responsibility in the marketing team of three - sometimes two – people. Being in charge of multiple parts of Intersport’s overall strategy, I analytically created successful dynamic plans cooperating with key partners in media-, design- and CRM solution bureaus, colleagues from key departments as Product management, IT, Logistic, and relevant suppliers, partners, franchisers etc. My tasks developed with me and the company-needs, as did my title. Main responsibilities:
CRM Manager. Building and managing CLUB Intersport with an analytical approach; Sales- and market Strategy, above- and below the line (ATL and BTL) Campaign Management end-to-end, and Brand- and Content Marketing building loyalty and drive sales through omni-channel presence with ‘academic’ and commercial content within the right strategy for design, contests, merchandising activities, events etc. Analytically creating the perfect dynamic mix of commercial and specialist content and happenings for CLUB members. This include managing every activity connected to CLUB Intersport. Photoshoots and filming for ads, specialist tips, campaigns etc., courses in sport technique and arranging diverse sport athletes to promote with their tips, are examples.
Campaign Manager. End-to-end managing, developing and implementing national campaigns, ATL and BTL, or omni-channel presence, in cooperation with partners in- or outside the company (see CRM Manager point for additional reference). End-to-end managing, adapting, facilitating and implementing all International campaigns in successfully in Norway, above and below the line, and sharing best practices with Intersport partners in the rest of the world. Form and content of all campaign marketing was leveraged in regards to the target group and budget per campaign, creating the perfect mix of needed TV/radio to digital and print, through relevant channels.
General Marketing. In charge of general marketing material; In- and out of store merchandise material per season, holidays and events. In charge of editing and producing 4 product catalogues a year. Creating marketing material for print and digital in all shapes and sizes; commercials, ads, boards, DM, etc., managing everything from design to logistics and implementation, in close cooperation with key partners for successful results.
Product management. In charge of the Merchandise material product line. Products that are branded relatedly to Intersport. This include the line of Intersport staff-clothing. Managing everything from the design process with production partners to logistics, Initiating, facilitating and implementing use and supporting sales and handling of all merchandise material.
Content Marketing. Creating strong and attractive messages based on consumer insights and product value propositions, designed to be active across multiple touch points. Setting strategic content plans for CLUB Intersport, brand, or product initiatives, working with world-class athletes, in-house specialists, creative agencies and other partners when producing engaging content (on Video, imagery, print and digital) that was consistently present in all touch points; digital, print, boards, in- and outside stores, etc.
Digital Marketing. In charge of strategy and content; initiating, facilitating and implementation of the right mix across Intersport and CLUB Intersport channels, through a year. Analytically creating a dynamic and successful plan in cooperation with key partners in media-, design- and CRM solution bureaus as well as relevant suppliers, sales managers, store representatives etc.
Event Marketing. Responsible for the Marketing team’s presence at sales meetings and other events.
Sponsor Marketing. Facilitating and implementation of all sponsor contracts. Ensuring Intersport’s presence through branding, campaigns and content, as well as facilitating and ensuring delivery of Intersport’s parts. Responsible to fairly divide resources for local sponsor activities throughout the year. Some of the larger and national and international events, was Skarverennet, 2008-2014, the FIS Nordic World Ski Championships 2011, Tour of Norway 2012-2014, Tour of Norway for Kids, 2012-2014, Telemarkhelten, 2008-2013.
Brand Marketing. Intersport and CLUB Intersport, and also responsible for marketing of Intersport’s own brands in Norway, adapting international material in ATL and BTL campaigns. Brands: McKinley, Firefly, Nakamura, TechnoPro, Etirel etc.
Initiating, and facilitating successful change of CLUB Intersport in 2009 from being a costly campaign project to being the concept it is today: A CRM system that not only build loyalty and brand recognition, but also generates essential ROI and increased sales through memberships and campaigns. CLUB Intersport still play an important part in marketing Intersport as the specialist within the sport industries.
Successful idea and implementation of CLUB member-price campaigns creating loyalty and added sales.
Initiating and creating a ‘bank’ of strong and attractive content for marketing of Club Intersport, Intersport and related brands and products, based on consumer insight and business strategy which contributed to pushing sales, building interest, loyalty, brand recognition and market share.
Initiator and in the team to assure Intersport and CLUB Intersport successful digital appearance in Norway.
Initiating and managing campaigns with significant ROI through the strategically right mix of marketing.
Successfully coordinating and implementing sponsor contracts between Intersport Norway and larger national and international events, such as Skarverennet, 2008-2014, the FIS Nordic World Ski Championships 2011, Tour of Norway 2012-2014, Tour of Norway for Kids, 2012-2014, Telemarkhelten, 2008-2013. etc.
2008-2009 TVNORGE. Traffic Consultant. TVNorge is the third largest TV-channel in Norway, based on its viewers, target group of people from 15-50 years. Former ProSiebenSat1, now SBS Discovery owned, the network also includes the channels FEM, targeting women, and FOX targeting men. Both bought- and self- productions are broadcasted and the network has somewhat focus on humor programs. The sale of commercial slots is essential to TVNorge’s ability to broadcast. My Role was part of the TV-planning team of 10. Closely connected to the broadcast control, technical chief, and sales force. Main responsibilities:
Approval and placement of all commercials in regards to legislative and contract objectives.
Collecting marketing data for analysis and further strategic use.
Coordinating actions to help find solutions to occurring challenges assuring quality for customers as well as TVNORGE.
Archiving and digitalizing important data from contracts, occurring events needed to be documented, etc.
Initiating leaner work processes by suggesting changes in the chain of work process between departments that was successfully implemented.
Zenzi by Realfood, 2008. Product Assistant. Founded in 2007 by the Norwegian Chefs Rune Pal, which was my direct boss, and Øystein Reinsborg, ZENZI by Realfood was a Norwegian fast food chain which focused on serving real, and healthy food fast. Small cafés that also offered a selected group of grocery products from handpicked partners of real food. Although highly popular amongst the growing number of loyal customers, ZENZI had to temporarily lay off half of the support staff, including me, before ZENZI unfortunately went into bankruptcy proceedings in February 2009 as a result of a tough market. My Role, assisting entrepreneur and product manager, I thrived with a lot of responsibility for my experience. Main responsibilities:
Product management of packaged goods in-store.
In charge of the product mix of fresh- and in-store products, and part of the team developing new products.
Content for marketing channels, Labeling, Packaging and product placement.
Analysis of sales (using AC Nilsen), facilitating and some management of marketing campaigns.
Staff training; assuring informed staff with expertize within real food in general and especially our product mix.
Follow-up of suppliers and business partners.
Successfully working as acting Product Manager despite limited experience. Connecting with important key stakeholders, suppliers, and customers (B2C and B2B), ensuring results through dynamic strategies for content, planograms and packaging and product mix, based on marketing analysis and real food knowledge.
OTHER WORK EXPERIENCE
Oslo Badene, 2006 – 2010. Lifeguard. Part- and Full- time Lifeguard in Oslo’s public pools. Oslo Idrettslag, Swimming team, 2001-2007. Swimming Instructor, 2001-2004. Swimming Coach, 2002-2007. Ground Control AS, 2005. Marketing Promoter. Project management, Direct sales and Promotion of brands and products at different sport- and music events. Kjelsås Skole- Fritids Ordning (pre/after-school), 2003-2004. Assistant. Taking care of children before, and after school. Planning activities, prepare food and help with homework. Sponsoroperatørene AS, 2003. Assistant. Assistant work; diverse tasks regarding marketing and sponsoring. Strand Hotel Fevik, Grimstad, 2002. Waitress. Bartender and waitress at bigger events and help at the kitchen.
CURRICULUM VITAE 2016loyalty, brand recognition and market share.
Oslo Badene, 2006 – 2010. Lifeguard. Part- and Full- time Lifeguard in Oslo’s public pools. Oslo Idrettslag, Swimming team, 2001-2007. Swimming Instructor, 2001-2004. Swimming Coach, 2002-2007. Ground Control AS, 2005. Marketing Promoter. Project management, Direct sales and Promotion of brands and products at different sport- and music events. Kjelsås Skole- Fritids Ordning (pre/after-school), 2003-2004. Assistant. Taking care of chil