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Sapphire Summer Judy Jason
Our topic of the advertisement is saving water.Water is necessary for the sustenance of human life. While the supply seems abundant, water is not a limitless resource, particularly the fresh potable water most necessary to human survival. Without conservation efforts, this vital supply of water may be exhausted.
Conservation carries economic benefits as well, as energy and equipment are also conserved as a direct result of water preservation efforts.Water is more than just water; the existence of whole universe is dependent on water. That’s why we called water is life. The primary reason is that every living element on Earth is consisting of approximately 65% to 70% of water in their body. Anyone can’t think of life without water whether it is Plants, Animals, Humans, and other living things. Water is the most important resource. We require water for drinking, making foods, for cleaning our body & other household items, for constructions, paints etc. In spite of having 70% of water on earth but only 1% of water is fresh and usable and other 97% of water is salty, 2% of water is in form of ice in the glaciers and iceberg
Statement of problems:
Our goal of this advertisement is to improve the people’s saving water sense. So the advertisement need to clearly show our idea and convinable for the people it. We have to have a strong main idea.That could help the audience understand our advertisement become easily and easy to compare with the goo. Also,the emotion and the movement of our advertisement are important,too. It is necessary about the video .By the way,the using of our cameras and the software we used for the movie editing
is also very necessary for the quality of our film.these are the most important problems we need to solve.
our advertisement should be attractive and particular.
The time of the advertisement should be in middle.
Use the equipment that we could afford.
It should reflect the whole phenomenon in our lives.
It should give the audience the warning affect.
The advertisement should have a connection with our daily life.
The advertisement should have the real example that happened in our daily life.
In order to make sure we could have the most available expend.
Firstly,I think our advertisement need to be something connect with real life .It is better to reveal that people's opinion is not the same wiht their real action towards Something. consider not only how people reflect in real life ,but also we need to advocate that we need do the write thing and influence people to change their behavior and do the thing to protect the environment. Thirdly,I think we can use the interview form that all ages can take part in the interview and show many people's different ideas
At first we need a clear target audience.Because our advertisement is a public welfare advertisement.So we need to create a story to show our topic.The advertisement should be close to our daily life. Our topic is the carbon dioxide pollution.so we could add data into our video to tell our audience try to do something to reduce the reduce the release of CO2.we can show the audience the data and pictures.In order to make the people how serious the polluti0n affect us.By the way.I think our style of the advertisement should be gloomy and sullen.It is also useful to get people’s attention.
In my opinion,I think our advertisement should be about low carbon travel,and inorder to let people understanding easily what are we talking about,we can use cartoon in the video.One car will put out how many carbon dioxide per day,then one hundred cars will put out how many carbon dioxide per day.Then, we can let people see a bicycle will put out zero carbon dioxide per day, and one hundred bicycles will also put out zero carbon dioxide per day, and people can see what is the difference between cars and bicycles exactly.
How to make a good advertisement.
First ask yourself if your ad tells a story. Successful adverts do not just convey information, they usually tell a good story with a beginning, middle, and end. For it to be good, you should make sure that it is the audience that interprets the information rather than this being explicitly stated by the ad itself. If your ad merely conveys information, people will think the ad - and probably also your product - is boring. Also, keep the story simple. Another element of a good ad is the call to action, the part of the advert that instructs the viewer about what he or she should do. It is essential that this call to action be included in the story. There is simply no point running an ad if the desired call to action is not a part of the story itself. Basically, if viewers do not clearly understand this desired call to action, then you might as well not run the ad at all.
The saving water.
As we know ,water is very important to all of us so we should try our best to save it. I think saving water is not only good for ourselves but for our society and at last for our next generation. In face we can do many things in our daily life to save water.Firstly,make sure we can turn off the tap in time.Secondly make sure we can reuse the water after we finish washing. Lastly ,we can also use the rain water to do the washing.
Like in China :
Surveys show that China's water conservancy programs lack money, labor and an effective maintenance system. There is widespread lack of knowledge about the importance of water conservancy in China.
Hence, water conservancy should be regarded as a project of charity and strategic importance. Besides, government input and public finance should be given full play in developing water conservancy.
China Daily For the past few decades, China's water conservancy has been at a standstill. The migration of a large number of people from rural to urban areas has created many challenges for traditional farmland irrigation and water conservancy, which can greatly undermine food security and harm the stable development of agriculture.
III.Design and Develop
Decide the content and the theme
Discuss the story or the scene
Draw the story board and think about the different kinds of shot
Take videos according to the storyboard.
Edit the video.
Paper work : Jason
Story board: Judy
Photographer: Sapphire Summer
Video editor: Sapphire
IV Test solution
Understanding .The theme is easy to understand and easy to get the main point.
Storyboard.Story board is colorful and show each scene .
Production.It is logical and very smooth.t.So we need to create a story to show our topic.The advertisement should be close to our daily life. Our topic is the carbon dioxide pollution.so we could add data into our video to tell our audience try to do something to reduce the reduce the release of CO2.we can show the audience the data and pictures.In order to make the people how serious the polluti0n affect us.By the way.I think our style of the advertisement should be gloomy and sullen.It is also useful to get people’s attention.
In my opinion,I think our advertisement should be about low carbon travel,and inorder to let people understanding easily what are we talking about,we can use cartoon in the video.One car will put out how many carbon dioxide per day,then one hundred cars will put out how many carbon dioxide per day.Then, we can let people see a bicycle will put out zero carbon dioxide per day, and one hundred bicycles will also put out zero carbon dioxide per day, and people can see what is the difference between cars and bicycles