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There was an advertisement about ERKE, this advertisement is interesting and impressed me a lot. It is easy saw that there is a man who is running forward, and the road is endless. That means this man will never abandon, he will follow the road and to be No.1.
This poster use some principles of design, include the movement, proportion and contrast. Movement: though this picture, we can see that there is a man is running forward. Proportion: the size of this man is higher and bigger than the road. Contrast: this poster only use two color, black and white. Emphasis: the poster contrast two color, the black color is the background color that white color become more conspicuous, therefore their product is more conspicuous.
There was an advertisement about ERKE in 2004, the spokesperson was Jang Nara. She was wearing a pair of sneaker marked “ERKE”. She ran into a man she was having crush in him, however there was a thief robbed the man’s bag. She became a heroine and try to capture the thief as like a flash. She caught the thief and took back the bag to the man she like. Just because she was wear the ERKE’s shoes . This advertisement is interesting and impressed me a lot.
A large swan flies very high, so people often use that represent the ambitious, a large swan show that constantly striving, forge ahead, the spirit of the pursuit of excellence.
Mark blue comes from the blue of the sky, a symbol of ERKE, calm state of mind, tolerance and all the mind is still in time and atmosphere, elegant temperament. To be NO.1 also shows that they want to do the best, and this logo also use text: “ERKE” and “Graphic image” Principles of this logo: it used rhythm. Rhythm: this is an anomalous logo, seem like water or music…