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Embed code for: CustomerExperienceLanding-2
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Whole Foods Market
Customer Journey Map
Google stores location
Social Media login daily
Hyperlinks to Whole Foods website
Cost-checking comments and testimonials
Searching for recipes
Commenting on social media posts&blogs (pinning on Pinterest)
Coupons, Promo Codes
Commenting & Sharing on Social Media
Tagging friends and fellow Moms
Pop up Ads
Pres Release on websites and Newspapers
Recipes on WholeFood website
Recipes on Pinterest
Email Blasts (coupons, promo codes)
Using the online shopping feature on WholeFood website
Commenting and Sharing on social media of Whole Foods
Giving own insight
Comments&Shares&Likes (Facebook, Instagram)
Pictures on Instagram
Posts on Facebook
Comments&Pics on Blogs (Foos&Mom, Bettz Crocker)
As a mother of two children …
… I need to buy healthy and quality products…
… In order to providing my family to have healthy meals…
Customer Journey Mapping
Searching for recipes(google)
Commenting or just liking on social media posts & blogs (pinning on Pinterest)
She is someone who is aware of what happens around her, therefore always keeps an eye on what’s new and constantly check’s her news feed in search for news regarding the things she cares the most about.
As a “foodie” she is willing to pay more in order to have better quality food, so she engages a research in order to see WHERE she can find what she is looking for.
She wants to bring her beliefs on the table, which means that she will try to get what she wants in the fastest possible way. She is willing to pay higher price, but being a mother means that she will look for sales and if she can save time by shopping online, that’s definetly an added incentive.
She likes to cook, and as a tech-savvy women she is also involved in the experience of the whole “digital” part: therefore she enjoys taking pictures and creating content with her pictures of recipes, as a reminder of a good experience
She likes to be online, she wants to interact with people, therefore she will use every chance to speak about her experience.
What am i going to cook ?
What’s something i never cooked ?
What’s the best i can buy for my family?
What’s the healthiest food retailer i can find online ?
Is this worth it ?
Is there a discount ?
Is the quality REALLY good ?
What do i do when i cook ?
How can i improve or bring a change in this recipe?
How should i take the picture so that it also look good?
Who is interested?
What’s the message i wanna convey?
Social Media “noise” may hide the brand
Time spent in finding a good recipe
Cultural differencies and different ideas about what’s healthier
Uncertainty on the actual quality of the product
Availability of different coupons online than from physical stores
Not all dishes allow time to take pictures and may be too hard to follow
Does not want to tag the brand due to insecurities.
Lack of confidence
Unconscious fear of judgement
Google (ad words)
Reinforce quality of products
Drive to purchase
Input postal code
Clicks per link
Retention - most clicked recipes (frequency)
Most clicked related recipes
Clicks per thumbnail
Network of immediate customers
The media used: Facebook
The paid and earned media: Facebook through sponsor ads
Create a landing page for each phase of the customer journey EXCEPT Purchase
The landing page should address the customer need or user story at the phase of the journey
Landing page should address customer need and should show content relevant to phase in customer journey and a call to action.
I am not looking for flawless creative content or beautiful design, BUT text should be grammatical and spelled properly. Photos should be clear and unambiguous.
For each landing page answer the following questions:
Awareness or Acquisition/retention?
Name ONE Paid or Earned media source you will use to drive traffic to landing page and why you think this is best
What data or information will you learn about your customer and the phase of the journey (It does not have to be both)
How will taking action on the landing page move the customer forward to the next phase of the journey
How will you test the landing page?