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Embed code for: Journal 3
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The advertisement that I found is for the earphone from Sennheiser. It mainly incorporates the principles of balance, variety and proportion. Actually, the title is also contained in the advertisement.
1) Balance: each of the earphone, sunglasses and the parameter of it cover a quarter space of this advertisement, and the maker put the logo of the product at the top left corner of the advertisement to make us don’t feel there is empty. The color of it is very suitable with the feeling which maker want show us – cool, and it also use light colors to let us feel brisk and happy.
2) Variety: it has many kinds of colors, and they have different types.
3) Proportion: it shows the real size of earphone and let us know how big it is.
The commercial is made by a Thai which I saw when I was a junior high school student. Actually, at the beginning I think it wants to recommend a super long Selfie stick to us because it shows many benefits of it. But in the end, it tells me the essence lotion is the best choice for autodyne. It is very funny.
I will introduce the logo of Sennheiser. It contains all of the logo design – text, geometric shape and graphic image. The text is written by a black boldface shape and the geometric shape which use graphic image because it is like a “S” is on the left of the text.
The principle of the logo are balance, emphasis, contrast and rhythm.
1)Balance: it shows the equality of the color and shape even the proportion of each letter and pattern of the black and white.
2)Emphasis: it has a white background and the big black text in the middle, and this king of style can easily show what is the highlight.
3)Contrast: it has two opposite color – black and white, and white color is encompassing the black color. It shows the contrast very clearly.
4)Rhythm: it has many letters and they have the same shape even the shape of pattern is like the letters very much. So, they have the same rhythm.