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Embed code for: TV Advertisement
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Be drugs free
10C Tiffany Shirley Annie Alice Zehao
People come up an idea which is making TV advertisement to remind all of us what is our responsibility and what are the expectations for us.Designing and manufacturing an TV advertisement is an effective way to get the goals because we can spread our ideas and thoughts through stories and slogans in the advertisement.If we want them to make a change,raising the awareness is the first step.TV advertisement appears frequently in our normal life.The video which is less than one minute can even warn us.For example,when we watch TV,all kinds of advertisements influence on us accidentally,the impressive story line and virtue affect us and give us the awareness about the importance of issues.Drugs taking is a noteworthy issue among the people,in this activity,we are going to make a TV advertisement about drugs taking because drugs can control and ruin our lives,although drugs are fun to start with, drugs are harmful to our healthy,especially the students can’t control themselves to do that,so we should say no to drugs.The main target audiences are teenagers and our goal is to convince them be away from the drugs.
Statement of Problem
We should plan and shoot a video about prohibition of opium,the total time of video should less than 1 minutes and be original.The video should be arguable and make sense to our target audience.They can be convinced by our advertisement.
This advertisement must give strong information in 1 minutes.
It must show the harm of drug, both to body health and to the society.
It can compare the situation before and after taking drug.
It can alert audience to get away from the drug.
It must have a strong story line that audience can understand.
Use effectively all camera angles and movements.
Script and storyboard follow a sequence, include all important details.
The audio is clear and effectively assists in communicating the main idea.
BGM is kept in balance.
Video runs smoothly from shot to shot.
Tiffany:As for the story line of the TV advertisement,we can describe the normal life of an optimistic girl who is popular among the classmates and good at study,but one day, on the way of back to home,that girl was forced to take drugs,then her life was changed completely, so we can compare the beginning to the end.The character shot and the position of camera is important,we can shoot it in different Telling the audience that taking drugs can ruin our life and maybe after viewing our advertisement, all of them will never close to drugs anymore.
Alice:Our story can be about a girl who is very hardworking, but she was forced to take drug by accident. From that on, significant changes happened to her. She never cares about her study anymore. Instead, she was controlled by the drug, and went to the cliff step by step. When her classmates found that, She had already become the slave of drug. In the end of the TV advertisement, we can tell the audience by words, keep away from drug. I think it is meaningful by using s personal experience to explain rather than just saying the truth.
Annie:The hero in the video should show the miserable because of drug taking.The video should show the harmful of taking drugs.We can let the character act as a very good student before take drug.Then we can let the character act as a drug taker to compare with she used to be.We can use sterilized needle and some medicine as stage property to instead of the drugs.We can make up the character in order to show the weak because of taking drug.
Shirley:The advertisement should be able to show the disadvantages of drugs and can use a example about a person because of tremendous changes in drug use. These changes can be shown in some small things in details. It can also remind people not to take drugs. The advertisement can use the people around the her to contrast with drugs addicts. Let them to tell audience the effects of drugs users on the people around. Can't be humorous in our advertisement, it's should be serious to face this problem.
Zehao:The topic of this advertisement is banning drugs,so the main character can be forced to take drugs instead of taking it by herself. In that case,we can call on all the people not to sell or purchase drugs,that is harmful to us and the others in the society.In order to catch others’ eyes,we can shoot the scene that after taking drugs ahead and tell the result of that girl is taking drugs to audiences after that,it might be more impressive. To make the facial experience outstanding,we can give more character shoot in the video.
Tiffany:The advertisement have one thing in common which is the length of the video is short but most of them have strong emotion.At first, the video show the scene of taking drug and the background is almost dark, the facial expression is dispirited so it will reflect the mood of druggers and most of the advertisement for drugs are horrible to shake viewers and it can warn them the harm of drug taking.
Alice:The American Medical Association would seek to ban prescription drug ads from television, newspapers and magazines under a proposal many doctors say is needed to keep patients from being misinformed."This is catastrophic in my office, with patients coming in and demanding a drug they saw on television," Dr. David Priver of San Diego told an AMA committee at the start of the AMA's five-day annual meeting.The ads have turned into a competition "to see who can sell more of their antihistamines or nasal sprays. The patient is at best incompletely informed and at worst ... deluded," Agro said.
Annie:Down regulation of the body's own neurotransmitters occurs (including dopamine) in many cases. Also, in the case of opiate abuse, the body's natural endorphins are not produced, sufficiently.
Pro leading blems which accrue include diminished sensitivity to pain, lower frustration tolerance and, ultimately addiction which can lead to an inordinate amount of time acquiring and using drugs as opposed to a more productive, satisfying lifestyle.
Shirley:Because the advertisements give the general public to see, it is not a large drug scenes and the dark side, but can not take advantages of that drug to the public. In this advertisement, it must show the disadvantages of drugs and let people to pay attention on it and far away it. All the data must true. The average age of drugs-related personnel is 28 years old in 2015. It has been more than 14,000,000 people take drugs. Most of these people are teenagers. So we should let teenagers to pay attention on it.
Zehao:I think we can tell others why the drugs can destroy our wold. also we can show that the drugs makes good people to bad people they will change a lot after taking drugs and the lows also shows we should not take drugs and tell the public to know.
Construction in Process
The story line was made by Zehao.
Tiffany and Zehao prepare the facilities we need such as camera and properties
We start to shoot the video, photographers are Shirley and Tiffany.
Shooting the scenes in the school which describe the life of Anna, the main actress is Annie.
Other group members also shoot their own character, Alice and Shirley are Anna’s classmate,Zehao is drugger and I’m teacher.
All of us go out of school and shoot the scenes out of school.
After shooting the video,Alice and Tiffany research some background music.
Tiffany makes and montage of Advertisement, after that she adds some texts.
Shirley and Tiffany purchase the poster cards.
Annie begins to sketch the storyboard.
Alice and Shirley cut the poster paper and pictures, they sticks them on the small piece of poster cards.
Finishing the manufacture of video and storyboard.
VI.Test and Solution
After playing the videos, we get some recommendations from classmates:
Monkey: The length of subtitle in the end is a little bit short, some of people can not see it clearly.
Oliver:He can't understand why Zehao ran out and kidnapped her. They don’t know each other.Maybe we can add some process. Besides, drugs are very expensive, Zehao have no point to injury the drugs cursorily.
Furthermore, there are some scenes have no relationship with our topic, for example,Anna doing her notes and eating with classmate can not express anything.
Recommendation from Mr.Sandy:
It should be more logical for the audience to understand well. You can add that Annie works for Zehao. The BGM should be more strong. When Alice and Shirley found Annie, the light is too dark. You should make the scene more bright.The scene of Zehao abducted Anna, we should add voice effect.
So we started our redesign, we make the subtitle at the end longer in order to alert people and let them understand the story more easily. We add some scenes, for example, Annie is very rich, which zehao is searching for. That is the reason why Zehao choose Anna to sell his drugs. What's more, Annie works for zehao after that, Anna gives him money regularly. The whole story becomes more logical and easier to understand. We add stronger BGM to make the plot more exciting. We also retook some shots and lighter all the scenes.
Add some scene and delete some.
Storyboardtart of the AMA's five-day annual meeting.The ads have turned into a competition "to see who can sell more of their antihistamines or nasal sprays. The patient is at best incompletely informed and at worst ... deluded," Agro said.