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1, The advertisement that I found is for Surface Book of Microsoft Company. It mainly incorporates the principles of emphasis and proportion.
Emphasis: There is only three things on the desk, Surface Book, Surface Pen (one part of the Surface Book) and a lamp. And the Surface Book’s color is different from the main color of this advertisement.
Proportion: The Surface Book is the largest item in this advertisement, and it is much clearer than other things in the advertisement.
2, The advertisement that I will describe is about a kind of gum----Stride. It talks about a boy twirling around and around until the gum becomes tasteless. And after a long time, the boy is still rolling and break through a hole on the flour. And it makes everyone who sees this situation very surprising.
3, The logo that I like is the logo of Team Solomid(TSM), one e-sport team of League of Legend from USA. It uses the logo design of geometric shape and graphic image. The word ‘T’ is like a circle in the logo, and the designer uses the word ‘S’ and ‘M’ for filling the circle.
The principles of design
Balance: The word ‘T’ divides the circle into two parts, and ‘S’ and ‘M’ are filled into those two part respectively.
Emphasis: The background color of the logo is black, and the color of the logo.