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Embed code for: Journal 3
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The advertisement of Nescafé
1) Principle of design
It emphasizes the brand Nescafé by placed it in a group of similar and repetitive shapes.
In the last row, the direction of the letter "z" changes a little a column, and finally becomes a "N", so a sense of moving is created by it.
All the 16 rows above follow the same pattern.
The letters “z” are aligned
The letters “z” repeat from the first row to the sixteenth row
The commercial of Evian
Description of the commercial
At first, a man is walking on the street, and when he walks up to a rearview mirror of a car, he finds that the reflection of him is an infant. So he walks up to the front of a bigger mirror, and began to dance opposite to the mirror. After a while, a pretty woman comes and watching the man dancing opposite the mirror with a questioning eyes. When the lady walks up to the front of the mirror, she surprisingly finds that she becomes an infant. So she joins the dancing. Then, their movements attract two black people, they start a dancing battle after they finds out that they become two infants. Afterwards, more and more people come to the front of the mirror and find out they become infants after joining the dancing battle. In the end, a hoary-haired grandma comes to the front of the mirror and stare at herself in the mirror surprisingly, because she comes back to an age of 2 ! Finally, the slogan of Evian comes out-- drink pure and natural, live young.
The logo of Beijing
1) Logo design
It uses the text Beijing 2008 and candidate city
It has an image made by a variety of colors in the middle of the logo
2) Principle of design
It uses bigger shape and lighter color to emphasize the graphic image. Additionally, it is placed in the middle of the logo.
The size of the left side of the image is bigger, while the sie of the right side of the image is smaller.
It uses a variety of colors to make the logo lighter.