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The advertisement I want to describe is the digital advertisement for Jeep.
Balance Principle: The overall color is very consistent, gives people a texture of Kraft paper. As you can see, the animal pattern is symmetric.
Contrast Principle: If we are looking at the middle of the pattern ，that it is interesting that it can be considered to be two animals - deer and penguins at two different sight.
Repetition Principle: Jeep and the slogan “see whatever you want to see”
I saw a funny advertisement about Spirite.
Description: Jay Chou played basketball with Kobe Bryant ，a nd had a competition between them. It is undoubted，Jay lose the ball again and again. After that, Jay found a Spirite and drank it. Then, Jay won the game.
Why I think it is funny because it is exaggerated that Jay can won the game.
-Text: The name of the NBA team “Cleveland Cavaliers”.
-Geometric Shape: In the middle, the basketball is circle.
-Graphic Image: Because this is a NBA basketball team, the background pattern is a basketball. The name of the team is Cavaliers, so there is a knight sword.
-Emphasis Principle: the red highlights the white team’s name. -Movement Principle: The sword pierces the name.