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Hi, my name is Tristan Bernard. My goals where to have some experience in the field of advertising. To get this experience I chose to create an advertisement for a business. The business belonged to my friend’s dad so there was no problem getting him to agree to this. Ultimately, what I tried to do is redesign his business card, put it out on to the internet, and see how many clients it can bring in. Successful or not, really wanted to see how well I would do in the advertising game.
My paper topic was about how marketing using social media is very beneficial, especially in the time we live in. One of the disadvantages businesses had several years ago is reaching out to people on a larger scale. What I mean is, back in the 60’s, if it was not local or widely known than nobody would have heard of it. You could have the best services in your area at the time but it would have been the locals who knew that. The problem for these businesses were the lack of recognition. While I did some further research on this issue, I read about how businesses and companies use focused groups to help with the advertising. These groups may have been affective at the time but using the social media platforms available today can do far better and reach much higher success rates.
My product is a redesigned business card that will be posted to all social media platforms that I have. The goal is to see how well this will help my facilitators business. If he receives more clients than it must have worked. If he does not than the advertisement was not as successful as I would have hoped but at least he would gain more publicity. This relates to my research paper because it was about how advertising via social media helps businesses gain more attention. Some obstacles I had to go through were deciding if I should redesign the business card or make a video. The video idea was unsuccessful due to my lack in filming skills and not all the necessary scenes where able to be shot. Now as for redesigning the cards, I did not do much to the layout but I changed the colors to make it stand out more.
My topic was marketing by using social media, which relates to my future career in the advertising side of business. What I learned about myself during this process was that I am very good with coming up with ideas that can help draw attention to almost anything. I feel that being able to do that is key for someone who is interested in advertising, hopefully in the future I can continue to do this for big businesses and companies. I am sure that I will pursue this career in my postsecondary endeavors.
I thought the senior project was a helpful and very eye opening experience. It taught me that keeping up with due dates and deadlines are very important. During the project I became further engaged with my future career by doing the research paper and working with my facilitator. Thank you for your time and attention.