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Embed code for: Alpen
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Alpen Original Muesli
Alpen previous ads.
“Not the tastiest muesli for nothing”
Who doesn’t eat breakfast?
Get: people who don’t eat breakfast
To: make them buy Alpen original muesli
By: showing them that not eating breakfast can lead to issues during the day, e.g. rumbling belly, migraines, cranky + angry behaviour.
Get: people who eat unhealthy breakfast
To: make them buy Alpen original muesli for healthy purposes
By: showing them that eating unhealthy can lead to issues during the day, e.g. indigestion
Get: people who eat bad food (greasy, heavy)
To: eat healthy Alpen original for breakfast
By: showing them how eating bad food can ruin some moments
Also can add that in this particular scenario a guy could've met a nice girl, but his stomach didn't let him
A man and a woman sitting opposite each other in the waiting room. They have small screens on their bellies (like Teletubbies). We see a cartoonish stomach on each screen.
Stomach 1 (woman’s stomach): “Hey, are you alright?” - We see a woman’s face; she is smiling at the man opposite her
Stomach 2 (man’s stomach): “Ah, I’m not feeling too well today..” - Painful expression on his face, maybe show the face of a man, he looks a bit in pain
Stomach 1: “Oh no, what happened? You ate something bad?” - Woman’s face is a bit worried
Stomach 2: “I’m so tired of him feeding me unhealthy food! Every bloody day.” - Man looks more in pain
Stomach 1: “Oh dear, you should talk to my girl, she’ll tell you about Alpen!” - Looks up at the woman’s face
A man suddenly burps/farts/his stomach rumbles loudly.
Stomach 1: “Actually, never mind” – Woman turns away.
We see Alpen logo (or the actual pack of muesli) on the screen and the voice over says “This wouldn’t have happened if you had Alpen for breakfast”.
Get: people who have individual tastes
To: buy Alpen because it is a base for all good healthy breakfast
By: showing them that it can be made your own.
(this is another get-to-by perhaps a better insight but not going forward unless it’s a good one – work to be done)
Get: people who want to show they care for others and appreciate the quality (Alpen been around since 1960s)
To: choose Alpen for breakfast for their family
By: making them feel nostalgic about the brand and showing them that it can be trusted because it's been around for a long time.