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4904 NE 147th Ave ▪ Vancouver, Washington 98682 Telephone: 360.989.4035 ▪ Email: firstname.lastname@example.org
Marketing & Operations Manager
Administration, Sales, Product Development, Training, Marketing & Global Operations Management
Executive Summary An innovative and results-driven operations professional with fifteen years of progressive responsibility in marketing, advertising, travel management, department administration, crisis management and planning, contracting, supervising budgets, strategic planning, sales, and customer service. Proven ability to manage tasks and departments boosting productivity while ensuring high quality output. Respected by customers, strategic partners, peers and senior leaders for my passion and efforts to succeed. Travel yearly to multiple international destinations to create new partnerships, contracting, managing vendors, and for product development.
Core Competencies Marketing Communications Administration Managing Product Inventory Vendor Relations Campaign Marketing Travel Portfolio Management Strategic Market Planning Presentations/Public Speaking Customer Service Supervisor Digital Customer Mgmt Sales/Business Development Profitability Analysis/Forecasting Travel Manager Training Contract/Price Negotiation Destination Management Education Bachelor of Arts in Business Administration –Marketing and Management
Eastern Washington University, Cheney, Washington
Professional Experience People to People Student Ambassadors Vancouver/Spokane, WA March 2014 – April 2015
Webinar Operations Manager
Key influencer for the vision, planning, scheduling, budgeting, and execution of online marketing.
Developed webinar sales content by coordinating with internal departments
Hosted a slate of live and recorded web events via multiple online platforms (On24, WebEx, Goto Meeting)
Coordinated and trained Admission Advisors on effective market penetration and coverage that matches local needs and micro-campaign requirements.
Built and managed conversion, follow-up, and drove best performing tactics.
Worked with Digital Marketing to assess new sales technologies; keeping abreast of trends and incorporating new tools and processes.
Discovery Student Adventures Vancouver/Spokane, WA May 2010 – Dec 2014
Program & Operations Manager
A provider of domestic and international adventure travel opportunities for students and teachers.
Developed overseas and domestic adventure based trips for the Discovery brand
Supervisor for customer service personnel, staffing, scheduling, and processes
Supervised the Air Department for staffing, bookings, expenses, and ticketing
Assisted Sales in planning and development of campaigns and new opportunities
Managed vendor relationships, negotiate costs and contracts
Budgetary duties include managing COGS, expenditures, and forecasts for product development and delivery
Provided Marketing with new materials for publishing and mail campaigns
Developed and managed a full crisis and disaster response program, led simulations, On-call availability
Created and hosted webinars to families and teachers for pre-travel preparation
Created professional development training in Costa Rica for all first year traveling teachers
Created and operated retention, networking, and enrollment growth sessions
Provided operational information and data to overseas vendors, external and internal customers
Onsite destination inspections and product development; Areas include: China, Australia, New Zealand, Ecuador, Costa Rica, Mainland Europe, UK, Alaska, Tetons, Yellowstone, DC, Grand Canyon
Educational Travel Services Inc., Portland, OR Aug. 2008 – Feb. 2010
Managed sales for domestic travel opportunities for a teacher recruited educational travel provider.
Management of sales to schools and families in the northwest
CRM creation and controlling
Identified prospects through targeted call and mailed campaigns
Created marketing strategies and implemented new processes for lead capture
Maintained existing customer base and networked for expansion
Worked within school districts to build brand awareness and loyalty
Presented and sold educational trips to families at organized meetings
Created switch campaigns for reaching schools with competitors
Glencoe & MacMillan McGraw-Hill Educational Publishing Spokane, WA Mar 2007 – Aug 2008
Educational Sales Representative K-12 – Idaho
Led all sales and marketing initiatives across Idaho for a leading innovator in the development of teaching and learning solutions
Opened new territories in Idaho
Built a network of Assistant Superintendents and Superintendents within the territory
Identified and acquired new business opportunities; arranged presentations and meetings in area schools to increase customer awareness
Performed product demonstrations in person as well as via GoToMeeting or similar
Maintained existing accounts, delivered unparalleled service, and ensured client retention.
Initiated relationships with new clients through door knocking, referrals, and networking; qualified leads, developed sales strategies and presentation materials, conducted customer prospecting, and closed new sales.
Established and maintained key client accounts; developed loyal customer base and referral network
Reviewed all educational and software benefits with the client; conducted large group orientations to educate customers on new product implementation and curriculum integration
People to People Student Ambassador Programs Spokane, WA Mar. 2000 – Feb. 2007
Program Specialist, Program Manager, & Admissions Advisor
Held multiple positions for a leading educational travel organization that has 50 years in the industry.
Conducted sales information meetings in venues seating 1000+
Successfully developed overseas educational programs for students and teachers
Managed vendor relationships, negotiated costs and contracts for budgets
Managed individualized participant and program wide risk assessments, as well as led during crisis situations
Facilitated a team of support specialists to ensure quality control in all aspects of program development
Researched and produced educational content for use in marketing and retention
Developed and lead training sessions for over 300 delegation managers every year (’00 to ’06) in Europe
Designed, contracted, and implemented 15 international programs running 220 delegations each summer
Built and maintained strong vendor relationships in the US, UK, Europe, China, and Japan
Provided operational information and data to: overseas vendors, external and internal customers
Composed, edited, and submitted marketing materials for our sales, web, and marketing departments
Additional Experience Partner & Director, Lambert & Osborne Marketing Consulting LLC., Spokane, WA
Sales & Promotions Coordinator, Spokane Shadow Soccer Team, USL Premier Development League, Spokane
Specialized Training Crisis Management Training (Docleaf – London)
Customer Relationship Management (CRM) Seminars
Webinar Development Courses (On24 Webcast)
Community Involvement Former Volunteer Firefighter & Nationally Certified EMT, Clark County Fire & Rescue (CCFR) Vancouver, WA
on, networking, and enrollment growth sessions
Created marketing strategies and implemented new processes for