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SELF-ESTEEM IN CONSUMER BEHAVIOUR
Importance of self-esteem in marketing
What factors affect self-esteem in consumer behaviour?
Online social media
have a look at these pictures
What brands do you recognise?
Have you ever wanted one of these items?
Why did you want this?
Search for relevant information
Relate to topic area
Lots and lots and lots of reading
Don’t go too broad
“too many people spend money they don’t have, to buy things they don’t want, to impress people they don’t like”