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Embed code for: 29.11 Conducting Marketing Research
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Unit 2 - MIM MARKETING 3-4 29.11 Conducting Marketing Research In this lesson you learned about the 5 steps of the Marketing Research Process. Within the 2nd Step, you learned that there are several ways to collect primary data; surveys, interviews, observations, and experiments. In 28.11, you used the most common method by creating a survey regarding a vested population at Burke High School and a relevant concern they may have. Now, you are to develop different strategies to collect primary data for the same group and issue but by implementing the interview, observation, and experiment methods. Regarding the issue you selected in 28.11, you are to: 1) Create a detailed interview that you might ask one person or a focus group 2) Detail how you would observe people to obtain relevant data, and 3) Explain an experiment you could conduct to gather important data.