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Embed code for: Hypothetical experiment on sports bars
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Working at a sports bar draws in a certain type crowd, the majority of people that come in to watch sports are male or a few women that come in with a group of men. I sometimes wonder to myself, why do so many men come into this sports bar? Men often times do get quite rowdy after a game is over and sometimes get into a fight over their team being better than the other person’s team. A decent amount of testosterone is in the air at certain times, it makes it hard to breathe. Could that make women not want to come into this environment and enjoy a refreshing beverage and watch a sport of her choice? Women more than men tend to buy fruity cocktails which are more expensive than a pitcher of beer that a couple guys are splitting. Could expanding our cocktail selection bring in more women to watch a sport?
The purpose of this experiment is to draw more women into the sports bar to increase overall revenue for the company. My hypothesis is if we expand our selection of flavored cocktails and put the drinks on special for ladies on certain nights, then the revenue for the company will increase. Widening the range of fruity cocktails and putting the drinks on special certain nights should measure the attendance of women coming into sports bars. A variable that we do have to consider is if we do bring in more women into sports bars, then it could change the attendance of men wanting to have bonding time with their buddies. In turn, it would change the entire atmosphere of a sports bar which could scare men away that want to talk to another person who knows sports about the statistics of a player or team.
30 August 2016
Designing a Hypothetical Experiment.