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Product Development and Marketing Strategist
Digital Project Portfolio
A Little About Me:
Passion for innovation has led me to spend the past 10+ years helping companies create and execute marketing strategies and introduce digital technology products that have had clear (and measurable) impact.
My ethos for engaging customers paired with my LEAN Six Sigma background have led me to develop a consistent and repeatable recipe for delivering successful digital projects.
If you are looking to expand your team with a passionate "go-getter" who has experience helping start-ups, restarts, and FORTUNE 500 companies rethink business as usual, please take a moment to look through my portfolio.
4706 Merrifield Place, Upper Arlington, OH 43220
Enclosed is a small sample of work that I have delivered and the impact that it has had on clients, leaders, and teammates.
Testimonials from former clients, partners, and teammates.
Twelve credentials earned to support projects and engagements.
Owens & Minor Hospital Assessment App
Owens & Minor University
Designed app to streamline process, resulting in $1.1 million annual savings and 95% reduction in effort.
Resource used by 46,000+ users across 350+ hospitals, generating $4.6-million in net revenue the first year.
Owens & Minor Hospital Buyer Personas
Owens & Minor University Action Planner
Introduced and sold the notion of creating user personas to better understand our customers.
Created print collateral that would help customers on a daily basis. The result was a Circa-style planner.
CVAHP Credential Design and Launch
Owens & Minor Project Backlog Dashboard
Created online learning platform, branding, and collateral for credential with AHVAP.
Created tool to visualize project status, exceptions, workload, task delegation, and workload allocation.
01 Professional References
Mike understands the value of designing for the enterprise yet includes integrated solutions for individual departments. He is a technical visionary and team player whose motivation is to improve the quality of patient care.
Deborah Larson, Mayo Clinic
Mike is one of the most intelligent individuals I met in the 6-years of research that the JHHS did on RFID and RTLS.
John Sdanowich , Johns Hopkins Health System
Michael posses a unique mix of technical vision and tenacious customer focus. He strongly believes in delivering the highest value to the customer. He is a pleasure to work with and as a great asset to our overall team in driving us to create unique solutions to problems while closely minding our timeline and cost.
Adam Brannon , Innovative Architects
Michael introduced new tools and streamlined processes, allowing our team to focus on delivery. Additionally, he created clearly defined success metrics and worked with each teammate to achieve their respective goals.
Lindsay Ross , VisionWare
Working with Mike was an absolute pleasure. He has an uncanny ability with technology and a vision for how technology can address business problems. Definitely someone who can see the big picture!
John Hawkins , Green Gem Investments
Mike has an uncanny ability to think outside of the box and forecast market trends. We worked together to redefine our ideal customer profile, licensing model, and sales cycle.
Kyle Jeffares , VisionWare
Mike has an uncanny understanding of technology and how it can be used to garner efficiencies across a myriad of operational environments. He was an invaluable resource in helping us to establish our health care industry focus.
Tony Da Silva , RF Code
Mike is among the top thought leaders and innovators in the Healthcare RFID space. With a keen understanding of innovative technologies, emerging trends and clinical process, he is able to help hospitals leverage RFID to improve patient care.
Patrick Dembski , SYMX Technologies
Michael Mancuso was chosen as a qualified subject matter expert for the development of a high-stakes professional certification exam in RFID. We were very pleased with his participation and contribution, and would hope for his participation in this role again in the future.
Carol Balkcom , CompTIA
Mike quickly took the reigns, made changes that led to a 70% reduction in support calls in his first 30 days, established KPIs, and created a status dashboard to communicate his team's performance in real-time. I was repeatedly amazed in Michael’s ability to come up with alternative solutions to the standard market product that were both better and less costly. Michael worked to build strong relationships across the company and was able to take the lead in selecting and negotiating vendors. He represented OMU well. His projects always had support, were well thought out, and clearly documented. Michael is one of those rare individuals that can turn a simple vison into a working reality, one that far surpasses expectations.
Will Angus, Owens & Minor
When Michael took over technology for OMU, we had hundreds of support requests coming in weekly and no real process to analyze incidents over time. He implemented a ticketing system and used data to understand our biggest priorities. We fixed the underlying reasons behind the support requests, leading to a major reduction in tickets. He was great to work with; I appreciated how he improved our operations.
Thomas Albright, Owens & Minor
Mike was an invaluable mentor during my time at Owens & Minor. Despite having a number of high priority responsibilities of his own, I could always rely on Mike to assist me on new initiatives to improve company performance. He was a key consultant on many of my analytics projects .
Tiffany Lam, Owens & Minor
Mike is an incredibly gifted visionary, innovator, and strategist. Not only does he see the possibilities in complex & dynamic projects; he has a unique ability to engage and enroll others in solutions. He is a breakthrough thinker who seeks results, sustainability and true growth; growth for the organization, the team, and customers .
Tuesday Lynn Stott, Owens & Minor
Mike was so awesome to work with on our marketing project with Owens & Minor - at the start of the project, he created a very straightforward strategic plan and roadmap, resulting in a focused workflow, beautiful deliverables (both digital and print marketing materials) and great user experiences for our intended audiences .
Emma Palmerton, VibeThink
Mike is truly a gifted technologist. He has a uncanny ability to motivate others around him to think outside of the box while striving for innovation. Mike's strategic outlook and technological expertise would be an asset for any organization .
Kevin Coyle, Healthcare IQ
Mike has a unique ability to map healthcare customer and market needs to enterprise technologies. As a business partner, Mike brought in great strengths in assessing technologies and architecting solutions for the healthcare market. His understanding of clinical operations and ability to build trust with hospital leadership is a valuable asset to any healthcare organization .
Jatin Maniar, SenseIQ
Mike has excellent predictive and analytical skills and is a tremendous resource for forecasting healthcare trends. I worked with Mike when he was the CTO of SYMX and I was looking for an RFID asset tracking solution. He presented technology solutions in a way that resonates with folks interested in healthcare technology .
Calvin Sproul, Johns Hopkins Health System
02 Professional Certifications
Twelve credentials earned to support projects and engagements.
Professional Scrum Master
Professional Scrum Product Owner
Lean Six Sigma Black Belt
Microsoft MCSE, MCSA, MCP
CompTIA A+, Network+, RFID+
03 Owens & Minor Hospital Assessment App
Designed and managed the development of a responsive web app to streamline the hospital supply-chain assessments process, resulting in $1.1 million annual savings and 95% reduction in assessment time. Created roadmap based on user interactions and needs assessments leading to the automation of post-assessment reports and presentations, resulting in a 30x improvement in proposal response times.
- Project Conception
- Requirements Gathering
- UI/UX Design
- Application Development
- User Training Plan
- Product Launch
- Continuous Development
- Feature Prioritization
04 Owens & Minor University
Tasked with designing a new customer-facing website and learning management system. Created user personas, wire-frames, supporting collateral, and marketing campaigns that grew website and learning management system from concept to a resource used by 46,000+ users across 350+ hospitals, generating $4.6-million in net revenue in the first year.
- Digital Architecture
- Buyer Personal Design
- Journey Mapping
- Training and Support Plan
05 Owens & Minor Hospital Buyer Personas
Introduced and sold the notion of creating user personas to better understand our users. Led the design process by interviewing teammates representing sales, education, marketing, and senior leadership as well as customers and industry thought leaders. Created the strategic marketing plan and campaigns targeted at each personal, leading to growth from concept to a resource used by 46,000+ users across 350+ hospitals in the first year.
- Internal and External Interviews
- Customer Research
- Teammate Education
06 OMU Action Planner
We set out to create print collateral that would get used by our customers on a daily basis. The result was a Levenger Circa-style planner with two separate functions. The front cover had diagonally cut tabs that we used to segment messaging to each user persona that we were targeting. The contents contained a verity of custom note layouts and a calendar with major industry events.
- Market Research
- Messaging and Creative
- Presentation Design
- Program Launch
- Sales Support and Training
07 CVAHP Credential Design and Launch
Created online learning platform, branding, and collateral for credential developed by AHVAP.
Partnered with 40+ of the nation’s top hospitals to developed courseware and O&M leadership to develop strategic marketing plan.
- Digital Architecture
- Branding and Course UI
- Support and Training
08 Owens & Minor Project Backlog Dashboard
Created tool to visualize project status, exceptions, workload, task delegation,
and workload allocation. Integrated with RescueTime to analyze workload and
created algorithms to forecast effort,
timelines, and costs.
- Design and Logic
- Workbook UI
- Algorithm Design
Would you like to work together?
You can reach me via my mobile at (910) 742-1844 or email at firstname.lastname@example.org.
Healthcare Product Development and Marketing Strategist
4706 Merrifield Place, Upper Arlington, OH 43220 in net revenue the first year.
Introduced and sold the notion of creating user personas to