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Embed code for: design brief (3) Jacky 10A
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I – Design Brief
A brochure is an informative paper document (often also used for advertising), that can be folded into a template, pamphlet or leaflet. Brochures are advertising pieces mainly used to introduce a company ororganization and inform about products and/or services to a target audience.
Statement of the problem:
Design and make a special brochure which is good and helpful for us to know the product—storage box.
It should be easy and convenient to read.
It will become special.
It should include many kinds of parts.
The brochure is not enough to include much knowledge.
People prefer to see some more particular information than just knowledge.
Because the brochures show the product which is storage box, they are read by the masses.
II – Research Solutions
When Jacky played games with other friends, Jacky saw some plastic bottles and suddenly came up with this idea. So he drew a draft. Then Jacky talked to his friends searched it on the internet to see some advice so that he made a brochure to show his product.
Generated ideas from the Internet:
Tri-fold brochures are one of the most common brochures worldwide.
Tri-fold brochures are made out from a sheet of paper that is folded two times. Looking at the brochure inside, you fold the right panel inwards first, and then you fold the left panel, inwards as well, so that it sits on top of the right panel. Tri-folds have 6 panels to place information on - 3 "outside" panels and 3 "inside" panels. The 6 panels are almost* the same size.
The standard tri-fold brochure is made out of a LTR-sized page which ends up in a folded brochure measuring 3.7" wide x 8.5" high. It is extremely popular, thin and convenient to carry. It is intended to be placed in holders ("brochure racks") or to be handed over to people. Also, it is ideal to put in folders, or as a more elegant alternative to the flyer in trade shows.
Brochures present and organize a larger amount of information than flyers or posters. A good cover can pique your audience’s interest and encourage them to read on. The back cover often includes contact information and a call to action.
All good brochures will include visual elements. The images you select should complement your text. A compelling cover photo can be the key to getting your audience to pick up your brochure and act on your message.
III - Design and develop
I’m going to make a tri-fold brochure which has three pages outside and three pages inside. The first three pages include the introduction of the storage boxes and the other three pages have the illustration of the boxes.
The first three pages
The last three pages
As finishing the first product, I found that brochure had too many words on it so that it is not easy to read and not very interesting. So I ask my classmates for some advice to improve my brochure.
IV - Test and Evaluate
After printing it, the actual brochure looks that the effect is not very good. I can only see one color and it looks really dark. A few pages has more words or pictures and some information disappeared makes the whole printing product is just in a mess, so that I reference those advice and make another brochure.
The second generation:
I make the brochure again and let it opposite from the first one.
First of all, I change the proportion to make the brochure looks more balanced. Then, I turn the colors in lighter style so that we can see it clearly and not lose important words and information, it becomes more coordinated than before.
V - Redesign
So, this is my final product.