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The advertisement I am going to talk about is the advertisement of Dior’s lipstick. (As shown in the picture below)
It incorporates “Emphasis” because in the picture, the lipstick and the model’s lip has quite striking color comparing to other space.
It incorporates “Proportion” because the size of the product that the advertisement want to propagate is eye-catching and proper.
It incorporates “Variety” because the advertisement contains different colors.
It also incorporates “Contrast” because the colors in the picture are distributed in different place to make a contrast and emphasis the product.
I saw a funny of advertisement of peanuts recently. There are two elephants who seems like father and son. And the bigger guy is holding the little one while little one is trying to catch the peanuts in the air. They almost act like people. The advertisement makes people have a strong feeling of movement and emphasis. It’s very eye-catching and interesting, I really like its design.
I am really into Givenchy’s logo. It contains a graphic image of four deformed “G” which means “Genteel”, “Grace”, “Gaiety” and “Givenchy” itself, and big text “Givenchy” in bold. It also uses principles of design such as the pattern of “G”, unity of the four “G”, and kind of contrast of black and white to give customers a feeling of nobility, cool and high-grade.