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MSR Design Expo New York University
New York University, Interactive Telecommunications Program Nancy Hechinger Lili Cheng, Microsoft Liaison
Target market and problem:
Focus on urban small business in NYC
Small business need to attract and retain customers, but current spend <$100 on marketing per year
What works today
Word of mouth via repeat local customers
“Punch cards” to encourage loyality
Mobile punch card application
Works across businesses
Rewards repeat customer
Reinforces current solution
Less paper scraps I need to manage!