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Embed code for: SOC 101 McCauley Hill Chapter 10 Ppt. Social Inequality
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CHAPTER 10 SOCIAl INEQUALITY "Keeping up Appearances": Social Inequality in Suburbia Introduction The concern in the 1960s that suburban structure and urban sprawl was conducive to a "loss of community" and unawareness of social problems like inequality Despite the fact that suburbs has changed as an entity, this concern still exists Surburbs of today are more self-contained Looking at social inequality in the surburbs from the perspective of young people living in Burlington, Ontario, a surburb of Toronto Introduction Contd. Characteristics of Burlington: Nuclear family and symbol of white picket fence. The argument is that social inequality is often perpetuated by cultural norms that minimize difference Using personal narratives and experiences, this research examines the pervasiveness of "intentional sameness" and how social inequality is culturally managed in suburbia Two forces that perpetuate this minimization of differences: - the commercial reconstitution of normal, and - consumer culture Locating Burlington Not one unified homogenous entity called "Burlington"--differences exist based on social location such as race, class, gender sexual orientation, and age Burlington is a product of a white settler society It is home to 164,500 people (predominantly white) with less than 10% visible minories Made up of single-family residential neighbourhood separated from places of employment and consumption. Methodology Part of a larger research project that looked at the social inclusion of youth in Burlington Utilizes participatory action research (PAR) to engage 22 participants (n=22) Triangulation methods adopted that involved participants in both data collection and analysis Participants age ranged from 16 to 18 came together once a week for thirteen weeks PAR provided some advantages over traditional methodologies such as the liberation embedded within the research process. The use of "Photo-voice" and "free-writes" for at least 2 of the pictures that they chose. "Normal" in Burlington White, middle-class, university educated (or university bound, and heterosexual are "normal" in Burlington People in Burlington are ignorant and are not aware about inequality Silencing of the existence of marginalization An important feature of the cultural code in Burlington and a feature that sustains this code is the perceived need to avoid conflict A unit of analysis that is not individualistic is uncomfortable in Burlington Although overt incidences of racism were seen as isolated and did not formulate part of everyday experience for youth in Burlington, there was a significant level of normalized racists incidences such as racial jokes experienced by the youth participants. Perpetuating Forces Commercial Reconstitution of Normal - commercial spaces reconstituted "normal" by their supposed neutrality. - Aesthetic of Burlington is another representation of commercial reconstitution of "normal" and "sameness". Consumer Culture and Consumerism - An important feature of what is considered "normal" in Burlington is the culture of consumerism. - Mass production of merchandise and cookie-cutter development - the commercialization of public space such as mall