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A Sample Pest Control Business Plan Template
Pest Control Business Overview
Pest control basically refers to the regulation or management of a species of insects, animals or birds defined as a pest, usually because it is perceived to be detrimental to a person’s health, the ecology or the economy and a person who carries out pest control services is known as an exterminator.
When we talk of pest control, we are talking of a service that is as old as agriculture practices. This is so because there has always been a need to keep crops free from pests – pest affects the overall growth and harvest of crops. Which is why in order to maximize food production, it is advantageous to protect crops from competing species of plants, as well as from herbivores competing with humans.
Basically, the Pest Control industry provides a wide range of services such as extermination services for mosquitoes, rodents, termites, bed bugs, cockroaches, ants, flies, ticks, fleas, wasps and spiders. Businesses in the pest control industry also provide fumigation services and containment services for birds such as pigeons, woodpeckers and European starlings et al.
If you are conversant with the industry, you will observe that well – structured pest control companies also offer services such as building maintenance services, landscaping care and maintenance and lawn and garden services. No doubt the rise of bed bugs across the United States has left homeowners and business owners frustrated, but has been a blessing for businesses in the Pest Control industry.
The increased occurrence of bed bugs has led to substantial demand for exterminators and rising service prices. It was projected that within the next five years, there will be an increase in business and consumer spending which of course will drive the demand for regular control and inspections for pests. So also, with increase in income, businesses and consumers will be less likely to opt for low-cost household products from home and garden stores.
The Pest Control Services industry of is indeed a large industry and pretty much thriving in all the parts of the world especially (both in developed and developing nations). Rollins Inc. and Services masters are the pest control services companies with leading market shares in the industry.
Statistics has it that in the United States of America alone, there are about 23,984 licensed and registered pest control businesses responsible for employing about 107,209 employees and the industry rakes in a whooping sum of $16bn annually with an annual growth rate projected at 4.9 percent.
Over and above, pest control service businesses all over the world are still enjoying good patronage particularly if they are well positioned and if they know how to reach out to their target market.
Pest Control Business Plan – Executive Summary
The name of our company is Uncle Joe Pest Control Services, LLC. We are a registered and licensed pest control services business that is incorporated under the law of the United States of America. Although our core business activities will always be carried out on the field / site, but we will secure a small office facility in a densely populated business district in the heart of Dallas – Texas, U.S.
We are strategically positioned in between a residential center and an industrial hub and we are set to services the whole of the community both corporate clients and individual clients alike. Our basic service offering to our highly esteemed customers as a pest control company will revolve around Exterminating services, Fumigating services, Mosquito eradication services, Pest control (except agricultural and forestry) services, Termite control services, Bird proofing services, Rodent extermination and control.
Other services include bird-proofing and mosquito control and Insect control, including bed bugs, cockroaches and ants. Our intention of starting a pest control business is to offer only the above stated services, but we will not close our doors to diversification (additional services such as lawn care services, pest control advisory and consultancy services and building maintenance services) as long as it does not affect our core services. In the bid to maximize our position as the leading pest control company in Dallas – Texas.
At Uncle Joe Pest Control Services, LLC we are passionate in the pursuit of excellence and financial success with uncompromising services and integrity which is why we have decided to start our own pest control business; we are in the industry to make a positive mark.
We are quite optimistic that our values and quality of service offering will help us drive our pest control business to enviable heights and also help us attract the numbers of clients that will make the business highly profitable. We are a company that will be dedicated to establishing good business relationship with our clients giving them value for their money and reasons for them to hire our services over and over again.
We are quite aware that in order to become the number one choice in our city, we must continue to deliver quality pest control services and that is exactly what we will do. We are open to the use of latest technology in the pest control industry. No doubt our excellent customer service, honesty and the range of services we offer will position us to always welcome repeated customers.
Uncle Joe Pest Control Services, LLC is owned and managed by Mr. Joseph Drake (Popular called Uncle Joe and Family. Joseph Drake is licensed under the United States law to handle pest control related chemicals and he has well over 15 years of experience managing some of the leading pest control companies in different cities in the United States of America and Canada prior to starting Uncle Joe Pest Control Services, LLC.
Our Services and Amenities
Uncle Joe Pest Control Services, LLC is a standard and well – equipped pest control company that offers a wide range of services that revolves around the pest control industry and other complementary services. We intend giving our customers every reason to always hire our services which is why we have customized our services. Basically, our services will involve us going out to services of clients’ needs.
These are the services we will offer as a mobile car wash and auto detailing company;
Mosquito eradication services
Pest control (except agricultural and forestry) services
Termite control services
Bird proofing services
Rodent extermination and control
Insect control, including bed bugs, cockroaches and ants
Lawn care services
Building maintenance services
Other relevant services, including bird-proofing and mosquito control
Pest control consultancy and advisory services
Our Vision Statement
Our Vision is to become the number one pest control services company in the whole of Dallas – Texas with active presence in major cities in the United States of America and Canada.
Our Mission Statement
Our mission as a pest control services company is to develop a highly successful, profitable all round pest control services business which provides quality services in our community and to become a standard for an ideal pest control services business not only in the State of Texas but also throughout the United States of America and Canada where we intend selling our franchise.
Our Business Structure
We are quite aware that the success of any business lies in the foundation on which the business is built on, which is why we have decided to build our pest control Services Company on the right business foundation.
As a matter of fact, we are set out to build a pest control services business that will be a standard for the pest control services line of business in the United States of America and Canada. We want to build a business of dedicated workforce who will go all the way to ensure that our customers are satisfied and they get value for their money.
In other to achieve this, we aware that it takes a business with the right employees and structure to achieve all what we have set to achieve, which is why will be putting structures and processes in place that will help us deliver excellent services and run the business on auto pilot. The success of our pest control services company will be anchored on the team not on any individual.
With the wide range of our service offerings, we are only expected to employ more than it is required to run a conventional pest control services business. Definitely, we will have various employees to man the various services offering of Uncle Joe Pest Control Services, LLC.
Uncle Joe Pest Control Services, LLC will employ professionals and skilled people to occupy the following position;
Accountant / Cashier
Marketing and Sales Executive
Client Service Executive
Field Workers (Pest Exterminators) (6)
Truck / Van` Driver
Roles and Responsibilities
Responsible for providing direction for the business
Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
Responsible for fixing prices and signing business deals and payment of salaries
Responsible for signing checks and documents on behalf of the company
Evaluates the success of the organization
Responsible for managing the daily activities in the organization
Ensure that the facility is in tip top shape and conducive enough to welcome customers
Prepares budget and reports for the organization
Defines job positions for recruitment and managing interviewing process
Carries out staff induction for new team members
Responsible for overseeing the smooth running of HR and administrative tasks for the organization
Designs job descriptions with KPI to drive performance management for all employees
Regularly hold meetings with key stakeholders (clients and member of the board) to review the effectiveness of the business Policies, Procedures and Processes
Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
Responsible for training, evaluation and assessment of employees
Oversees the smooth running of the daily activities of organization.
Identifies, prioritizes, and reaches out to new clients, and business opportunities et al
Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of projects.
Writes winning proposal documents, negotiate fees and rates in line with organizations’ policy
Responsible for handling business research, market surveys and feasibility studies for clients
Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
Develops, executes and evaluates new plans for expanding increase sales
Documents all customer contact and information
Represents Uncle Joe Pest Control Services, LLC in strategic meetings
Helps to increase sales and growth for Uncle Joe Pest Control Services, LLC.
Responsible for preparing financial reports, budgets, and financial statements for the organization
Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
Responsible for financial forecasting and risks analysis.
Performs cash management, general ledger accounting, and financial reporting for the organization
Responsible for developing and managing financial systems and policies
Responsible for administering payrolls
Ensures compliance with taxation legislation
Handles all financial transactions for Uncle Joe Pest Control Services, LLC
Serves as internal auditor for Uncle Joe Pest Control Services, LLC
Welcomes clients and visitors by greeting them in person or on the telephone; answering or directing inquiries.
Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
Manages administrative duties assigned by the manager in an effective and timely manner
Consistently stays abreast of any new information on the organizations’ products and, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries
Field Workers (Pest Exterminators) (6):
Responsible for handling core services offering that revolve around pest exterminating services
Responsible for handling fumigating services
Responsible for handling mosquito eradication services
Handles Pest control (except agricultural and forestry) services
Handles Termite control services
Responsible for handling Bird proofing services
Responsible for handling Rodent extermination and control
Handles Insect control, including bed bugs, cockroaches and ants
Responsible for handling lawn care services
Handles Building maintenance services
Handles other services, including bird-proofing and mosquito control
Truck / Van Driver:
Responsible for transporting equipment, supplies and workers to project site
Runs errand for the organization
Handles any other duty as assigned by the manager
Pest Control Business Plan – SWOT Analysis
Pest control services business is one of the many businesses that can easily generate sales with little stress as long as they are well positioned and equipped to carry out their services. We are building a standard pest control services business with variety of services which is why we have decided to subject our business idea (company) to SWOT Analysis.
Ordinarily we can successfully run a normal pest control services business without the stress of going through the required protocol of setting up a new business including writing a detailed business plan, but because of the nature of the kind of pest control services business we want to establish, we don’t have any option other than to follow due process.
We hired the services of Mr. Coleman Carrington, an HR and Business consultant with bias in startups to help us conduct SWOT analysis for our company and he did a pretty job for us. Here is a preview of the result we got from the SWOT analysis that was conducted on behalf of Uncle Joe Pest Control Services, LCC, Dallas – Texas;
Uncle Joe Pest Control Services, LCC is centrally located in a densely populated industrial and residential estate in Dallas – Texas; our location is in fact one of our major strength. We have a well – equipped state of the art pest control equipment and tools and we are also one of the very few pest control services companies in the whole of Dallas – Texas that offers a wide range of services for both households and corporate clients.
Another strength that counts for us is the power of our team; our workforce and management. We have a team that are considered experts in the pest control services industry, a team of hardworking and dedicated individuals.
Uncle Joe Pest Control Services, LCC is a new business which is owned by an individual (family), and we may not have the financial muscle to sustain the kind of publicity we want to give our business. As a new business, we are also quite aware that it will take time for us to build trust with our clients and win corporate clients who are usually heavy spenders.
We are centrally located in one of the busiest area in Dallas – Texas and we are open to all the available opportunities that the city has to offer. Our business concept also positioned us to be a one stop shop in the pest control and building maintenance line of business.
The truth is that there are no standard and well – equipped pest control services business within the area where ours is going to be located; the closest pest control Services Company to our proposed location is about 6 miles away. In a nutshell, we do not have any direct competition within our target market area.
Some of the threats that are likely going to confront Uncle Joe Pest Control Services, LCC is unfavorable government policies, seasonal fluctuations, demographic / social factors, downturn in the economy which is likely going to affect consumers spending and of course emergence of new competitors within the same location where ours is located.
Pest Control Business Plan – MARKET ANALYSIS
No doubt the rise of bed bugs across the United States has left homeowners and business owners frustrated, but has been a blessing for businesses in the Pest Control industry. The increased occurrence of bed bugs has led to substantial demand for exterminators and rising service prices.
It was projected that within the next five years, there will be an increase in business and consumer spending which of course will drive the demand for regular control and inspections for pests. So also, with increase in income, businesses and consumers will be less likely to opt for low-cost household products from home and garden stores.
Pest control services business responds to the increase in household spending and also increase in the volume of unwanted pests in an area or city in a particular area or city. The trend of the market can be predicted without stress. The trend in the pest control services industry is that most pest control services companies in the bid to survive the recent global economic meltdown included additional services to their core service offerings.
Some pest control services companies includes building maintenance services, selling of chemicals and pest control accessories, lawn care services, and even pest control consultancy and advisory services within the same premises if they have enough space. It is much easier for pest control services companies to increase their revenues by diversifying as against increasing the scope of their market.
Our Target Market
Before choosing a location for our pest control services business, we conducted our feasibility studies and market survey and we were able to identify those who will benefit greatly from our service offerings. Basically those who will benefit from our service offering are households, facility managers, commercial farmers and government agencies et al. They cut across different sectors of the economy.
The demographic component of those who need the services of pest control services spreads across the public sector, the organized private sector, and individuals from different strata of the society and from all walks of life. Below is a list of the people and organizations that our pest control service is designed for;
The public sector; government ministries, agencies and parastatals.
Organized private sector
Green house farmers
Boarding House / Campuses
Playground / parks
Estates and Communities
Our Competitive Advantage
Although a license and permit is required from the government before starting pest control services business because of the various chemicals involved in the trade, but the truth is that it is an easy to set up business; anybody can set a pest control services business if they have the required startup capital and determination to acquire the required license from the government on handling chemicals.
It means that the possibility of pest control services business springing up in the location where our pest control services company is located is high. We are aware of this which is why we decided to come up with a business concept that will position us to become the leader in Dallas Texas.
Our competitive edge is that we are standard pest control services business that has loads of complimentary business offerings that can easily assist us in attracting both individual clients and corporate clients within the radius of our pest control services business.
We can confidently say that the location of our pest control services business will definitely count as a positive for us amongst any competitor that might start a pest control services business in same location where ours is located.
For the time being, Uncle Joe Pest Control Services, LCC has no real competitors that can match compete with the quality of services we offer and our business offerings et al. Our customer service will be customized to meet the needs of all our customers.
Lastly, all our employees will be well taken care of, and their welfare package will be among the best within our category (startups pest control services business and other related businesses in the United States) in the industry. It will enable them to be more than willing to build the business with us and help deliver our set goals and achieve all our business aims and objectives.
Pest Control Business Plan – SALES AND MARKETING STRATEGY
Marketing Strategy and Sales Strategy
The marketing strategy for Uncle Joe Pest Control Services, LCC is going to be driven basically by excellent customer service, honesty and quality service delivery. We will ensure that we build a loyal customer base. We want to drive sales via the output of our jobs and via referral from our satisfied customers. We are quite aware of how satisfied customers drive business growth especially businesses like pest control services.
Uncle Joe Pest Control Services, LCC is a pest control services business that is strategically located and we are going to maximize the opportunities that is available which is why we spend more to locate the business in a location that will be visible and enable us to access our target market.
Our sales and marketing team will be recruited based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of Uncle Joe Pest Control Services, LCC.
Our goal is to grow Uncle Joe Pest Control Services, LCC to become the leading pest control services company in Dallas – Texas which is why we have mapped out strategy that will help us take advantage of the available market and grow to become a major force to reckon with in the pest control services industry.
Uncle Joe Pest Control Services, LCC is set to make use of the following marketing and sales strategies to attract clients;
Introduce our pest control services business by sending introductory letters alongside our brochure to corporate organizations, commercial farms and farm settlements, facility managers, households and key stake holders in Dallas – Texas.
Print out fliers and business cards and strategically drop them in offices, libraries, public facilities and train stations et al.
Use friends and family to spread word about our business
Post information about our company and the services we offer on bulletin boards in places like schools, libraries, and local coffee shops et al
Placing a small or classified advertisement in the newspaper, or local publication about our company and the services we offer
Leverage on referral networks such as agencies that will attract clients who would need our customized services
Advertise our pest control services company in relevant magazines, newspapers, TV stations, and radio station.
Attend relevant expos, seminars, and business fairs et al to market our services
Engage in direct marketing approach
Encourage the use of word of mouth marketing from loyal and satisfied students
Join local chambers of commerce and industry to market our services.
Sources of Income
Uncle Joe Pest Control Services, LCC is established with the aim of maximizing profits in the pest control services industry and we are going to go all the way out to ensure that we do all it takes to attract both individual clients and corporate clients on a regular basis.
Uncle Joe Pest Control Services, LCC will generate income by offering the following services;
One thing is certain, there would always be corporate organization, commercial farms and individual clients (households) who would need the services of pest control service company.
We are well positioned to take on the available market in Dallas – Texas and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow our pest control services business and our clientele base.
We have been able to critically examine the pest control services market and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projection is based on information gathered on the field and some assumptions that are peculiar to similar startups in Dallas – Texas.
Below is the sales projection for Uncle Joe Pest Control Services, LCC, it is based on the location of our business and of course the wide range of related services that we will be offering;
First Year-: $200,000
Second Year-: $450,000
Third Year-: $750,000
N.B: This projection is done based on what is obtainable in the pest control services industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same additional dance related services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.
Our Pricing Strategy
Our pricing system is going to be based on what is obtainable in the pest control services industry, we don’t intend to charge more (except for premium and customized services) and we don’t intend to charge less than our competitors are offering in Dallas – Texas.
Be that as it may, we have put plans in place to offer discount services once in a while and also to reward our loyal customers especially when they refer clients to us. The prices of our services will be same as what is obtainable in the open market, but if it is government contracts, we will ensure that we abide by the bidding process for such contracts.
At Uncle Joe Pest Control Services, LCC, our payment policy will be all inclusive because we are quite aware that different clients would prefer different payment options as it suits them. Here are the payment options that we will make available to our clients;
Payment by via bank transfer
Payment via POS machine
Payment via online bank transfer
Payment via check
Payment via bank draft
Payment via mobile money
Payment with cash
In view of the above, we have chosen banking platforms that will help us achieve our plans with little or no itches.
Pest Control Business Plan – Publicity and Advertising Strategy
Uncle Joe Pest Control Services, LLC is set to create a standard for pest control services business in Dallas – Texas and throughout the United States which is why we will go all the way to adopt and apply best practices to promote our business.
Good enough there is no hard and fast rule on how to advertise or promote a pest control services business. The challenge is that most pest control services companies do not have the required money to pump into publicity and advertising. The cash they have will be reserved to take care of overhead and operational cost.
We will ensure that we leverage on all conventional and non – conventional publicity and advertising technique to promote our pest control services business. Here are the platforms we intend leveraging on to promote and advertise Uncle Joe Pest Control Services, LCC;
Encourage our loyal customers to help us use Word of Mouth mode of advertisement (referrals)
Advertise our pest control services business in relevant magazines, local newspaper, local TV stations and local radio station
Promote our business online via our official website
List our business on local directories (yellow pages)
Sponsor relevant community programs
Leverage on the internet and social media platforms like; Instagram, Facebook , twitter, et al to promote our brand
Install our Bill Boards on strategic locations in and around Dallas – Texas
Leverage on direct coupon mailing approach
Engage in road show from time to time in target communities
Distribute our fliers and handbills in target areas
Pest Control Business Plan – Financial Projections and Costing
In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.
This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business.
The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked. As for the detailed cost analysis for starting a pest control services business; it might differ in other countries due to the value of their money. However, this is what it would cost us to set up Uncle Joe Pest Control Services, LLC in the United of America;
Business incorporating fees in the United States of America will cost – $750.
The budget for Liability insurance, permits and license will cost – $3,500
Acquiring an office facility that can accommodate our staff members, equipment and trucks for at least 6 months (Re – Construction of the facility inclusive) will cost – $70,000.
The amount required to purchase the needed fumigation and pest control tools and equipment – $25,000
Equipping the office (computers, printers, projectors, markers, servers / internet facility, furniture, telephones, filing cabinets, and electronics) will cost – $10,000
Amount required to purchase the needed software applications to run our business – $ 3,500
Launching an official Website will cost – $500
Amount need to pay bills and staff members for at least 2 to 3 months – $50,000
Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – $5,000
Going by the report from the market research and feasibility studies conducted, we will need about two hundred and fifty thousand (200,000) U.S. dollars to successfully set – up a medium scale but standard pest control services business in the United States of America.
Generating Funding / Startup Capital for Uncle Joe Pest Control Services, LCC
Uncle Joe Pest Control Services, LLC is a business that will be owned and managed by Mr. Joseph Drake and family. They are the sole financial of the business which is why they decided to restrict the sourcing of the start – up capital for the business to just three major sources.
These are the areas we intend generating our start – up capital;
Generate part of the start – up capital from personal savings and sale of his stocks
Generate part of the start – up capital from friends and other extended family members
Generate a larger chunk of the startup capital from the bank (loan facility).
N.B: We have been able to generate about $100,000 (Personal savings $70,000 and soft loan from family members $30,000) and we are at the final stages of obtaining a loan facility of $100,000 from our bank. All the papers and document has been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.
PEST CONTROL BUSINESS GROWTH: Sustainability and Expansion Strategy
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.
One of our major goals of starting Uncle Joe Pest Control Services, LCC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running. We know that one of the ways of gaining approval and winning customers over is to offer our pest control services a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.
Uncle Joe Pest Control Services, LCC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.
As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.
Check List / Milestone
Business Name Availability Check: Completed
Business Incorporation: Completed
Opening of Corporate Bank Accounts various banks in the United States: Completed
Opening Online Payment Platforms: Completed
Application and Obtaining Tax Payer’s ID: In Progress
Securing a standard office facility: Completed
Application for business license and permit: Completed
Purchase of All form of Insurance for the Business: Completed
Conducting Feasibility Studies: Completed
Generating part of the start – up capital from the founders: Completed
Writing of Business Plan: Completed
Drafting of Employee’s Handbook: Completed
Drafting of Contract Documents: In Progress
Design of Logo for the business: Completed
Purchase of fumigation and pest control tools and equipment: Completed
Graphic Designs and Printing of Packaging Marketing / Promotional Materials: Completed
Recruitment of employees: In Progress
Purchase of the Needed furniture, office equipment, software applications, electronic appliances and facility facelift: In progress
Creating Official Website for the business: In Progress
Creating Awareness for the business: In Progress
Health and Safety and Fire Safety Arrangement: In Progress
Establishing business relationship with vendors and key players in various industries: In Progressndred and fifty thousand (200,000) U.S. dollars to successfully set – up a medium scale but standard pest control services business in the United States of America.
The future of a business lies in the numbers of loyal customers that they have the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company),