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Local Market Overview
Fresh fruit and vegetable annual domestic market in Georgia is 2 billion Gel (0.8 billion USD),
Imported Products 51%
Market by sale chanes
Local Market Problems and Opportunities
Lack of greenhouses and cold storage facilities
Unknowing of modern production and post harvest technologies
Only small portion ends up in storages for non seasonal consumption
Non-seasonal consumption is mainly filled by imports.
Cnventan LLC – brief overview
Company’s owners are in F&V business since 1999 and in 2014 Chventan LLC was established as aggregator and wholesaler of fresh fruits and vegetables and employs 39 persons.
Company Partners in various business development projects with: EBRD, USAID, and Swiss Agency for Development and Cooperation.
Initiator and main implementing company in establishing fresh fruit and vegetable grades and standards in Georgia.
In 2016 Established central aggregation/pack house/distribution/cold storage center in capital Tbilisi, next to international airport and customs clearance zone, with daily capacity of 150 MT and with possibility to expand on company`s 1,1 Ha of land. ( Approx. market value 600,000 USD)
Established 700 MT Cold storages in leading vegetable production region Marneuli, with possibility to expand. (Approx. market value 280,000 USD)
Operates 8 own distribution and collection trucks. (60,000 USD)
Cnventan LLC – mainc operations
Major supplier of fresh fruits and vegetables in the biggest retail chain in country Carrefour, also Nikora Trade (local SM chain, with over 120 stores in Tbilisi) and newly established Gemorcheuli, as well as in 2017 company started sales to HORECA businesses;
Is in the process of establishing points of sales at Tbilisi F&V wholesale markets;
Biggest database and connections to local farmers countrywide;
24/7 trades on local and imported production;
In the process of gaining ISO2200;
Has developed strategy for establishing five additional aggregation/distribution/cold storage centers, which will cover whole country`s logistical system;
Cnventan LLC – Fin data
Company is developing it`s own brand and fine tuning equipment for operating on local market with packaged and branded F&V;
Company in October 2017 will launch online retail store of fresh fruits and vegetables under its own brand.
By the end of 2017 company`s wholesale points of sales will be established in Adjara, Samegrelo and Imereti regions (covers western part of Georgia);
Is in process of establishing point of sale in Batumi, western part of the country;
October 2017 starting large scale imports, from EU, Turkey and north African countries;
Is in process of implementing ERP systems
Short Term Goals
Establishing additional 5 collection centers, for achieving efficient long term storage and logistics system; (need a map)
Strengthening and building brand awareness, for achieving high sales and margins;
Contracting large and medium scale local farmers;
Exporting local products to EU and CIS countries.
Reaching 8% of total market share within 3 years 64 mil USD
Our company stock photos