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Embed code for: Gareth Crawford's Resume as of October 10/2016
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Gareth Crawford BA: Dbl Major: Communications/Political Science 2210 Victoria Dr, Vancouver , BC (778) 994 4278 Goal Seek full time employment in a B2B Sales role that would utilize my experience in both Direct and Digital Marketing & Sales. I am a communicator and a negotiator by trade, but most recently I have worked on becoming more resourceful and efficient. I would like to use a CRM such as Salesforce or Hubspot in this position in addition to other software that I have acquired in my previous job roles. By doing so, I hope I can enhance sales strategies that already exist so that I can go above and beyond my expected quotas. EXPERIENCE: ● 5 years in Direct Marketing & Sales ● 5 years running a small business dependant on Social Media & Web Marketing ● 2 years volunteer work in Admin/SMM for the Music Community ● 4 yr BA Dbl Major in Communications & Political Science from SFU ● 5 yearsin retail & service industries ● 1-2 years self-directed online digital sales & marketing education through sites such as Udemy + a lot of Google. These studies focused on B2B, B2C, and Non-profit fundraising strategies Skills ● Direct Sales & Marketing ● Telephone Sales ● Effective use of CRM’s, Analytics, & other data collection ● Online Sales & Marketing ● Team Management ● B2B Marketing ● Public Relations for Non-Profit ● Business and Non-Profit Administration ● Digital Infrastructure Development ● Social Media Management ● Copywriting ● Graphic & Web Design Software Expert ● MS Office; Word, Excel, Powerpoint, Sway ● Adobe Creative Cloud: Illustrator, Photoshop, Indesign ● Google Drive; Docs, Forms, Slides, Sheets ● Hootsuite Premium (Courseware completed) ● Salesforce Pardot ● Wordpress/Wix/Squarespace ● Google Analytics + Other Insight and Analytic platforms Intermediate: ● HubSpot Sales & CRM (Undergoing Training) ● SalesForce CRM (Undergoing Training) Brand Ambassad or Mosaic (November 2015-Present) ● Mosaic is one North Americas biggest marketing companies they handle contracts for the worlds biggest brands. ● I have done most of my work for the “Launch” subsidiary which operates in Canada. I provide brand experiences for major brands such as BCLC, Nestle, and Presidents Choice ● I just recently did a direct sales contract for American Express at the PNE in which I exceeded my quota of 1 sale per hour to approximately 1.8. Communications Dire ctor Karmik (July 2015-Present) ● Under my leadership we have gained approximately 300-500%Organic Growth on our social networks with no budget. Built the following through consistent and quality Social Media Management as well as strategic integrations and automations to streamline workflow ● Set up a whole communications framework that integrated the social networks with their website. ● Designed the Karmik.ca website alongside a web developer to match our new branding ● 74.9% of our Facebook views in the past year were via Mobile, so we designed the website to match that audience ● Implemented PR Strategies such as writing press releases,building relationships with members of the press, as well as data collection recon from Social Networks such as LinkedIn and Twitter ● This has recently led to interviews with CBC, Vice, The Vancouver Sun, and The Province but more importantly has put our organization on the map as a legitimate healthcare service registered on the the healthlink BC database. Marketing Communications Assistant SafetyLine Lone Worker (May 2016-August 2016) ● Social Media management of corporate accounts ● Management & Copywriting of corporate blog ● Creation and Deployment of weekly corporate newsletter ● Copywriting and Graphic design of various marketing collateral ● Weekly marketing analytics reporting ● Undertook a substantial competitive analysis project which resulted in new tactical collateral for the Sales team. This project required creative thinking, significant research, technical writing, and graphic design ● Used SalesForce Pardot on a daily basis as well as a suite of other SaaS B2B Marketing applications such as Hootsuite & Statusbrew ● Spent a week developing a LinkedIn B2B Lead strategy for the company Founder/Head of M ark e ting & Tal e nt Acquis i t i on Wetcoast (February 2011-Present) www.WetcoastBeats.ca ● Wetcoast is a company established by myself in February of 2011. The original goal of Wetcoast was to provide eco-friendly clothing to local demographics. In 2013 we also became an event promoter, DJ crew and label, community, and brand. ● Wetcoast has hosted over 70 events since 2013, 1 Album Release, & An Online Radio show ● Our clothing is still made in small batches and is exclusively sold at Ignite in Gastown. ● The music industry is all about rapport as well as friendship. The only way you can sell enough tickets is to get out there and connect with people so you have a promotions team that can get behind your events in person and online. ● Skilled at ensuring SMM and Digital Marketing budget is used strategically to target specific demographics. ● Starting this company forced me to learn all aspects of running a business because I did not have the budget to outsource. ◦ Event Promoting, Social Media Management, Graphic & Web Design, and Hospitality Management were important skills I started to gain experience at here. OTHER NOTABLE EXPERIENCE: Internship: Marketing/Nightlife Management Dirty Laundry Fridays at the Waldorf (Mar 2014-July 2014) ● I was hired by the organizer of Electro Swing Club events in Vancouver. Funding for this role was through the “Get Youth Working” 3 month program funded by the government of Canada. ● My job was to help develop, implement, and manage the project: Dirty Laundry Fridays; a weekly 3 room weekly at the historic Waldorf venue and do social media, artist bookings, and graphic art for these events. Assistant Manage r / S al e s R e pre s e ntative Direct Sales Force ● Hit or exceeded MBNA Mastercard sales quotas daily at different locations and led the team in sales from my third week onwards. ● Received a promotion to Assistant Manager within 3 months. Resigned at 6 months in order to focus on my studies full-time. ● In my role, I trained other employees on: ○ Opening pitches ○ Product knowledge ○ Application fill-out ○ Closing strategies Door-to-Door Fundrais ing For the R e d C ros s Samsara Marketing (May 2010 – September 2010) ● I did door to door fundraising for the Canadian Red Cross contract. It was strictly commission based, and required that you sign up long term monthly donors ● This is basically the same as door-to-door sales and I truly think it was the most difficult sales position I have ever done. If you can do door-to-door you can do anything! ● This job was extremely good for my people skills and it taught me how to effectively think on my feet when unexpected situations occur Hard Goods Sales ( C om m is s ion) Sport Check Metrotown (September 2008-2009) ● I worked here before they went off commission so the dynamic of the job was sales oriented ● I sold anything that wasn’t clothing in the “Hard Goods” section so that included all equipment (Hockey, Tennis, Snowboard/Skis ETC). ● This was my first real sales experience and I learned a lot at this position and constantly brought in $2-300 in sales, well above the quota of 150. EDUCATION & VOLUNTEER WORK Electric Love Music Festival Social Media/Administration Consultant I am currently serving as a consultant with the festival helping them set up administrative workflows and automations that increase efficiency. I am implementing similar processes like I did with Karmik because they are also undergoing a period of rapid growth. Founding Member Sound Function Benevolent Society (May 2009 – 2013) I was a founding member in this Non Profit organization that fundraised through throwing events as well as bottle drives and other methods. In 2013 we unofficially disbanded as we reached the fundraising goal which provided the funds to provide two towns in ghana with clean drinking water. Here I learned how to respect my community as well as have fun doing it. plications such as