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I think my favorite advertisement is a digital advertisement called “mamba day” Because it’s a digital advertisement, so i choose the most wonderful moment. And i think this picture use a lot of principles of design. First is balance. As we can see Kobe stand in the middle of the player channel and two sides are almost the same. Second, i think this advertisement use emphasis, because in the only the one light is opening, and it makes Kobe out of the ordinary. So i think that is emphasis. Third, i think they use movement, because Kobe walk though the player channel, we can found this kind of movement from Kobe’s foot. Forth, from the picture we can find all the people’s sigh line on the Kobe’s body, so i think it is a kind of unity.
B) I saw a commercial before, it’s about “Durex” and i think it is pretty funny. Until the end of the commercial, i understand the meaning of the commercial so i think it is very funny. At the beginning it just shows some very naughty children, they do some really funny actions and heart their father’s crotch.And these guys’ facial expression and their funny actions makes me laugh. At the end of the commercial, their use their logo to represent what’s the production. I think this commercial is very funny.
C) My favorite logo is AIR JORDAN. In this logo, logo design is text, graphic image and geometric shape. The principles of design is balance, repetition and pattern.