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Exposé oral présenté en 2016 au CEGEP de St-Félicien dans un cours d'anglais. All rights go to Mc Donald's and all their franchisees.
Francis Poirier and Alexandre Darackian
Founded in :
MAURICE AND RICHARD MCDONALD
1948 : SPEEDEE
They introduced the first fast service system.
Fast-food restaurant are still using it today.
Joined as a franchise agent in 1955
He was the first one to join the 2 brothers in the business
Oak Brook Illinois
Is the largest chain of hamburger fast food restaurant in the world.
MC WORLD WIDE
They serve 68 million people each day in 119 countries
In 2012, McDonald made 5.5 billion dollar of profits.
McDonald is the second largest employer in the world with 1.9 million employee behind Walmart.
McDonald is a worldwide chain of restaurant. There is more than 36 000 restaurants in the world.
Big Mac Index
Look at the price of the famous Big Mac to compare different currencies that is used around the world
6 most expensive (2015, in CAD)
United States (6.60$)
6 cheapest (2015, in CAD)
South Africa (2.85$)
The big part of their product marketing is that they evolve with time and geography.
They change the menu around the world depending on the countries.
Ex : There is no beef in India because the beefs are sacred in their religion.
McDonald House Charities to raise funds to improve the health and well being of children.
On Wednesday, may 6th, in Canada.
One dollar goes to the foundation for every Big Mac, Happy Meal or hot beverage!