What email address or phone number would you like to use to sign in to Docs.com?
If you already have an account that you use with Office or other Microsoft services, enter it here.
Or sign in with:
Signing in allows you to download and like content, and it provides the authors analytical data about your interactions with their content.
Embed code for: Icebreaker
Select a size
Ponsonby Rd, Auckland
Icebreaker is a privately held merino wool outdoor and sport clothing designer and manufacturer, headquartered in Auckland, New Zealand. It was founded in 1994 by Jeremy Moon
Founding of Icebreaker
Icebreakers foundation started in 1994 when Jeremy Moon was backpacking around New Zealand with his girlfriend. His girlfriend introduced Jeremy to Merino Wool Farmers, Brian and Fiona Brakenridge who lived in Marlborough. Brian and Fiona Brakenridge raised Marino sheep. Marino wool was very cheap at the time and worth very little and was often spun in with traditional wool. Together the 3 of them created the first of Icebreakers product line, thermal underwear made from 100% Marino Wool.
Marino Wool vs Traditional Wool
Traditional wool are thick fibres which make it warm, but heavy, itchy and slow to dry. Marino wool are thin fibres which are extremely fine, enabling them to bend far more than traditional make feel soft and gentle next to your skin.
Why Icebreaker is famous
Traditionally woollen garments were known to be scratchy, and itchy and for a lot of people, uncomfortable to wear and became smelly very quickly. Icebreakers Marino products were the complete opposite. Caused people a lot less irritation, lighter and softer than their traditional counterparts and because of Marino's low cost, was significantly cheaper to produce and cheaper to sell but of a higher quality. Within a decade, Icebreaker had gone from being a small one man company to being New Zealand's biggest local and international producer of outdoor clothing.
Icebreaker over the last 22years has expanded it’s product line from simple thermal underwear, to full clothing wear for both men women and children. Their product line covers everything from thermal underwear, shirts, jackets, socks, gloves and hats and much more.
Profit and Expansion
It took 3 years before Icebreaker made it’s first profit of $800. Just over a decade later it’s sales had skyrocketed to $100 million. In 2014 company sales were estimated at $200 million. Icebreaker has gone from being a local business to being sold in Australia, Canada, the US and through Europe with 450 global stores.