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Journal # 2
GARY ARMSTRIBONG and PHILLIP KOTLER
Marketing, : An Introduction .10th edition
TOMS SHOES: “BE THE CHANGE YOU WANT TO SEE IN THE WORLD”
How amazing to find such business acumen in the present day! The old, ‘do unto others,’ adage reworded! Mahatma Ghandi knew what we have been told, but somehow never learned to trust. Buy one/ get one free draws a crowd you may not want around, though, so I am not sure I would put my babies in any situation that I couldn’t control.
Still, the author has discovered a tool to provide an income for himself and others, while baking a pizza! A win-win coalition. You have to see for yourself how this principle works. I APPROVE!!! Any legal process to make a living is good with me.
This principle is basically an energy of reciprocity that allows for and supports Dad’s position with you. The father is typically the one to enforce house rules and it may take a lot of work before anyone notices, but parents know what children do!
Sometimes the sacrifices seem too intense and we lose sight of what is most important. That is to be a help to one another and do no harm to anyone. I am thankful for the enlightened Mr. Ghandi . I wonder if He would consider running for the PRESIDENCY O F THE UNITED STATES!