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If I had a friend that informed me of her interest in spending 1500 dollars on a “miracle” weight loss drug I would inform her of my immediate skepticism. As she would state, the drug would be intended to be taken without any modification of her caloric intake or physical exercise. That fact alone would cause me to be pessimistic about the drug. I would initially ask her to look deeper into the drug. Her own independent research may yield discoveries that the maker of the drug has failed to declare. She may discover certain side effects or certain customers who did not experience the same results that the drug company has stated. Quite simply put, I would ensure that any product labeled “miracle” is to be treated with caution. Not to mention, it is claiming to cause weight loss of 20-25 lbs. in a 1 month period in which no change to physical exercise and food intake is needed. That alone is cause for skepticism.
With regards to the research methods discussed in the power point presentation, I would inform my friend to be open to a hypothesis of the drug not living up to what it claims to do based on its radical claims. Next, I would encourage her to begin gathering data with regards to the drug. Certain questions I would inform her to ask would be: what exact herbs are used in the making of this product? Are these herbs used in any other weight loss products? And if so, have the other products had successful trials? Physically, how does the drug affect the body and what exactly causes this “miracle” weight loss to occur? And lastly, do not dote on the testimonials of the successful customers that the company uses to sway your opinion. The company that markets this drug is in the business of creating revenue by earning your business. There is no question that they will use “successful” customers as ammunition to win your business. Rather, research and find individuals that have used the drug and had unsuccessful trials. These unsuccessful trials will give her valuable insight into the drug. It is imperative that both the successful and unsuccessful customers are allowed to have their voices heard.
If at all possible, I would encourage my friend to look into a form of research known as archival research. Archival research is “the collection and analysis of preexisting data from multiple sources” (archival research, power point presentation). This research will allow my friend to find data about previous customers that have used the drug. She may be able to discover that a majority of the customers were unhappy with their purchases or certain side effects were found. The fact that archival data may not exist is a fact that she may also have to face. Lastly, I would warn her of being swayed by the celebrities and medical doctors that have endorsed this product. I am unaware of many actors, musicians, or rappers that happen to also be experts of the pharmaceutical world and its products. The celebrities are simply used to catch your attention with regards to the product. The medical doctors that have endorsed the product are also to be viewed with skepticism. Their credentials should be determined before their opinion is valued.
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