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C A T A L I N A
F A J A R D O
MSc MARKETING AND
MANAGEMENT PASSIONATE ABOUT CREATIVE WORKING AND DIGITAL INNOVATIONS
High aesthetic sense for the Luxury Industry and Cosmetics Digital Expertise
Fluent in 4 languages
Curious with the aim to learn
C O N T A C T
06 73 47 11 30
87 rue Lepic
L A N G U A G E S
Spanish: Native speaker English: Bilingual Portuguese: Bilingual French: Fluent
Office, Share Point, Photoshop, InDesign, SAP, Mac/PC
I N T E R E S T S
Fashion and Luxury: Cool hunting, digital trends and fashion blogs Photography: Creative Assistant Tenis and Football: University Team
E D U C A T I O N
- 2016 - 2017: Sup Career INSEEC
Master’s Degree « Digital Strategy and Project Management »
- 2015 - 2016: Audencia Business School
Major « Digital Marketing »
Top 3 Digital Business Schools in France
- 2013 - 2014: EADA Business School
Master’s Degree « International Master in Marketing »
Top 25 Business Schools in Europe Awards: Winner in Markstrat Simulation
2006 - 2010: Universidad Externado de Colombia
Bachelor’s Degree « International Relations »
Emphasis in Management
P R O F E S S I O N A L E X P E R I E N CE
- August 2016 - July 2017
Int. Digital Marketing Intern – Paco Rabanne Parfums
PUIG (Paris, France) Development of operational digital strategies: platforms, brand content and social media. Project management with marketing department and production agencies: brief, follow-up and coordination. International coordination and support on local projects for several markets. Performances follow-up. Competitive benchmarks on luxury brands
January 2016 - July 2016
International Communication Intern – Valentino Parfums
PUIG (Paris, France)
Editorial content, communication strategies with media.
Planning and logistics for international events and press events.
Assist bilingual translations for executives and guest artists
at public events. Coordination with Brazil for press releases.
- January 2015 - July 2015
Digital Communication Intern
L’Oréal (Paris, France) Social Media L’Oréal #beautyforall: Instagram, Youtube and Facebook (1.3M likes, 6 local pages).
Coordination of editorial planning content and international communication strategies across platforms.
In charge of Instagram global account and 2 local accounts (content creation, copywriting, growth hacking).
Support Facebook editorial content creation/planning and agencies coordination. Creation of KPIs and weekly results analysis reports. Benchmarking competitor’s campaigns. Management and web mastering of top management internal platform Prime and support the website Loreal.com
- September 2012 - August 2013
Marketing and Communication Consultant
The Luxury Link (Bogotá, Colombia) Luxury client portfolio Management. Accounts: L’Oréal,Perla, MeisterSinger.
Design and implementation of marketing plans. Development of integrated marketing and communication campaigns: Online - Offline. Social media management and content creation. Brand positioning and communication. Benchmark competitors.