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Embed code for: Morphing Portals Presentation May 2017 EN
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©2017Morphing Portals.Allrightsreserved. 1 ENGAGE | OPTIMIZE | CONVERT REAL TIME WEBSITE CONVERSION OPTIMIZER www.morphingportals.com ©2017Morphing Portals.Allrightsreserved. 2 What is Morphing Portals? Morphing Portals is a SaaS (Software as a Service) solution, responding to one of the most actual challenges in Digital Marketing: Conversion Optimization and Personalization ©2017Morphing Portals.Allrightsreserved. 3 The Challenge Goals Leads Sales Visitors Convert Engage Attract Companies spend a lot of money, time and resources attracting visitors to their websites to experience later high bounce rates and site abandonment. This strongly impacts the brand awareness and user experience. Morphing Portals allows websites to deliver the right content to the right person at the right time, reducing bounce, while improving conversion and time spent on site. ©2017Morphing Portals.Allrightsreserved. 4 The Solution Based on Machine Learning algorithms and advanced CRO tactics, Morphing Portals determines automatically and in real-time which content should be presented to a certain user at a certain moment in order to maximize and optimize a predetermined goal: Sale, Subscription, URL, download etc. ©2017Morphing Portals.Allrightsreserved. 5 How does it work? Set Goals and definitions The client defines target placeholders (for content personalization), contents (multiple options for each placeholder) and set their goals (ex: destination URL)! The Morphing Portals is a cloud service that actively gathers information from sources like usage patterns of your website, weather, geolocation, news, etc. Start delivering the Best Converting Content After defining content, placeholders and collecting data, the system will create models based on machine learning algorithms. Create model based on Machine Learning Algorithms3 2 1 Gather information from Several Sources 4 After an initial learning period, Morphing Portals starts delivering content with most likelihood to convert a determined goal ©2017Morphing Portals.Allrightsreserved. 6 Benefits No IT required Scalable and Secure Up & Running in 15 Minutes Easy to use Low training required Real-time Personalization WordPress Plugin + API REST (others soon) P ©2017Morphing Portals.Allrightsreserved. 7 Insurance Case Insurance companies offer a broad range of products: Auto, Home, Health, etc. What if your website was able to guess which kind of product were you looking for ? Different User = Different Product= More Conversion ©2017Morphing Portals.Allrightsreserved. 8 Travel AgencyCase Travel Agencies have always multiple destinations to promote and struggle to decide which ones should they promote more. Morphing Portals can decide in Real-Time which destination should be presented to each visitor for optimal results. Different User = Different Destination= More Conversion ©2017Morphing Portals.Allrightsreserved. 9 Gambling Site Gambling websites need to attract new players. Different users have different incentives. Morphing Portals can engage each user with a different conversion approach. Different User = Different Engagement= More Conversion ©2017Morphing Portals.Allrightsreserved. 10 ENGAGE | OPTIMIZE | CONVERT Make your website smarter! Make it a Morphing Portal. www.morphingportals.com email@example.com