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Embed code for: SMX London: Competing to win in a changing landscape
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Our industry does not respect tradition, it just respects innovation (Satya Nadella) How does Microsoft see the future of Search? Find out in this presentation created for SMX London, May 2016
Competing to win in a changing landscape Aaron McGrath UK Sales Director – Bing Ads Tweetabout this session to win an Xbox One @BingAds #BingSMX @BingAds #BingSMX @BingAds #BingSMX If you don’t have a real stake in the new, then just surviving on the old is not a long- term game. Satya Nadella @BingAds #BingSMX @BingAds #BingSMX @BingAds #BingSMX @BingAds #BingSMX Source: Microsoft Bing It On challenge for Q1 FY14 based on1,000 people searching for the UK’s most popular web queries according to the Google Zeitgeist report. It’s working 15 billion+ Searches every month, answered around the world 621 million Searchers per month @BingAds #BingSMX 1/2 Of the U.S. consumers uses Bing It’s working @BingAds #BingSMX 138 M searchers using Bing every month in Europe It’s working @BingAds #BingSMX >45% UK searchers on Bing It’s working @BingAds #BingSMX So now we are competing @BingAds #BingSMX And we are no longer a simple challenger. @BingAds #BingSMX 17 This gives us permission to push further Bing Network is growing fast @BingAds #BingSMX Bing a ubiquitous engine 4-5x 19% Increase in Bing syndicated clicks of Bing clicks from syndication expected in 2016 (U.S.) Source: 1. Microsoft Internal Data, Dec 2015 (worldwide numbers); 2. Bing searches on PC and Tablet by Windows 10 and non-Windows 10 devices , Oct 2015 & Jan 2016 101 Windows 102 Oct.) 2 default1 “Windows 10 is a Bing honeypot —and it’s working” “Milestone: Bing Now Profitable As Windows 10 Success Boosts Usage” @BingAds #BingSMX ENRICHING EXPERIENCES IN APPS @BingAds #BingSMX Source: Microsoft Internal, Dec 2015. Bing Syndication Only, excludes Yahoo and Yahoo Syndication Data +7% +5% +19% +14% +5% +21% The Bing Network Audience in Europe 11.3% 8.3% 7.6% 9.5% 8.5% 8.6%18.1% 19M 10M 21M 8M 23M 8M30M 510M 213M 321M 146M 417M 180M829M France Italy Germany Netherlands Western Europe* SpainUnited Kingdom comScore Explicit Core Search (custom), December 2015; Bing Ads includes Microsoft and Yahoo sites worldwide and Yahoo Core Search Sites *comScore Explicit Core Search (custom), December 2015; Western Europe includes Microsoft and Yahoo Core Search Sites in Italy, Spain, Netherlands, Denmark, Norway, Sweden, Finland Market Share Unique Searchers Monthly Searches 80% more Spend 20% more Convert 1 5 @BingAds #BingSMX Consistently delivering results +65% vs. Google’s ROI - 45% vs. Google’s Cost per Click Value Cost +26% vs. Google’s Conversion Rate -16% vs. Google’s Cost per Click +361% vs. Google’s ROI - 56% vs. Google’s Cost per Click +78% vs. Google’s ROI - 48% vs. Google’s Cost per Click @BingAds #BingSMX @BingAds #BingSMX Image Sourced through Creative Commons: http://bit.ly/1XlnED2 @BingAds #BingSMX What is next @BingAds #BingSMX @BingAds #BingSMX @BingAds #BingSMX @BingAds #BingSMX Thank you Aaron McGrath email@example.com @BingAds #BingSMX