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HOSP 330 DeVry Week 6 Assignment
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Sample Event Marketing Plan
I. Executive Summary of the Event
II. Market Review of the Event
o What are the trends?
o What are your market segments?
o Who will be your target market
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Executive Summary of the Event
Market Review of the Event
What are the trends?
What are your market segments?
Who will be your target market primary/secondary?
Competitive Review of the Event
Goals and Objectives
Sales objectives and marketing objectives
Strategies (The five Ps)
Action Plan and Implementation
Media plan / Internet
Schedule of Event
Lead tracking systems
Create an Internet Marketing Plan for your event or to market yourself as an event planner for your final project topic. You may refer to general guidelines described this week’s assigned text readings. A sample event marketing plan is posted in Doc Sharing. Some questions to ask include the following.
How will you advertise?
Where will you advertise?
What is your target market?
How much are you willing to spend on advertising for your event?
The paper should be minimum of 750 words, APA format, using at least 3 authoritative, outside references (anonymous authors/webpages are not acceptable).
Demonstrate a strong grasp of creating an online marketing plan for an event or to advertise as an event planner. A quality paper will have a significant scope and depth of research to support any statements. Relevant illustration or examples are encouraged.
Apply original thought in preparing your paper. Apply concepts from the course material in preparing your paper. Make sure you cover all aspects of an online marketing plan.
Prepare a paper that is organized, concise, coherent, and can be easily read and understood.
A quality online marketing plan will meet or exceed all the above requirements.