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Embed code for: Badic marketing project
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Elle Natural & Organic Lotion – “soft & sweet”
Business plan presentation
Elle Natural & Organic Lotion is sold as hand lotion. It has a sweet a variety of smells including:
Yellow Sweet Pea
Natural & Organic Elle Lotion Products seeks to provide moisturizing lotion that creates a soft and sweet impression on our customers.
Try to use words that will help direct the growth of your company, but be as concise as possible.
A comprehensive analysis of the U.S. market for hand and body lotion products, focusing on key trends, developments, challenges, and business opportunities.
Sales of the hand and body lotions category have grown at a CAGR of 1.4% from $1.9 million in 2006 to $2.1 million in 2012. Natural and organic products remain a prominent trend in 2012, helping the category sales grow.
Hand and body lotion are the most common concoctions in the saturated body care market. Some 81% of consumers use body lotion and 89% say they use hand lotion
Identify problems and opportunities.
State consumer problems and define the nature of product/service opportunities that are created by those problems.
Summarize the competition.
Outline your company’s competitive advantage.
Goals and Objectives
List five-year goals
State specific, measurable objectives for achieving your five-year goals.
List market-share objectives.
List revenue/profitability objectives.
List CEO and key management by name.
Include previous accomplishments to show that these are people with a record of success.
Summarize number of years of experience in this field.
List requirements for the following resources:
Outline a high-level financial plan that defines your financial model and pricing assumptions.
This plan should include expected annual sales and profits for the next three years.
Use several slides to cover this material appropriately.
Risks and Rewards
Summarize the risks of the proposed project and how they will be addressed.
Estimate expected rewards, particularly if you are seeking funding.
Identify key decisions and issues that need immediate or near-term resolution.
State consequences of decision postponement.
Identify issues needing long-term resolution.
If you are seeking funding, be specific about any issues that require financial resources for resolution.
Reference supplementary materials and resources