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3.1 demonstrate an understanding of the principles of design
3.2 demonstrate an awareness of diverse target audiences
3.3 create solutions to design problems using a variety of communication media
3.4 demonstrate effective use of communications and design tools
To communicate a message to a mass of people
Media – singular form
ex. print media, digital media
Medium – plural form
What type of medium is this? It’s digital.
Painting and art
Print (newspapers, magazines etc.)
Videos (youtube, youku)
Internet (social media)
Designing a good logo should meet at least 2 of the following requirements:
- Geometric shape
- Graphic image
The logo should also following the principles of design
Principles of Design
Design your own logo
Name of company
What the company does/makes
Now: 20 – 30 minutes
Design a logo for a company which you will make-up
Use 2/3 parts of logo design
Use 2/9 parts of the principles of design
Front side of paper Back side of paper
Docs.com journal 3
Put all answers in a “.doc” file type on docs.com
Find a print or digital advertisement that you find interesting. Describe how the advertisement incorporates the principles of design. Include a photo of the advertisement.
Describe to me a commercial you saw before that you thought was really funny. Also describe why it was funny.
Find a logo you really like. Describe how it uses logo design and the principles of design. Include a photo of the logo.