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NTTW Sample Op-Eds
General Tourism Op-Ed #1
As the second-largest industry in the state, it’s no surprise that tourism is big business in Wyoming. During 2016, Wyoming welcomed more than 8.6 million overnight visitors who spent more than $3 billion dollars in our state, while generating $171 million in local and state tax revenues. And while the tourism industry pumps substantial funds into the Wyoming economy, it also supports 31,700 full and part-time Wyoming jobs—which accounts for 13 percent of the state’s workforce.
Here in [county/destination], our residents and locally owned businesses work together to make Wyoming a place that we’re proud to call home, while also creating a welcoming destination for out-of-state visitors. In [county/destination], tourism is important to us as it supports local jobs and has a direct impact on our tax base.
While many of us who work in this industry are aware of the power of travel in Wyoming and [county/destination], as we head into another busy summer it’s important to note that tourism is a key economic engine. In [county/destination], out-of-state travelers spend [
https://www.ustravel.org/economic-impactdollar amount] while supporting [
https://www.ustravel.org/economic-impactcite number of jobs]. These dollars fuel our local businesses and vital public services, improving the quality of life for residents.
Every dollar that is invested in tourism marketing in Wyoming returns $275 to state and local municipalities in direct visitor spending which shows that investments made in tourism marketing—at state, regional and local levels—are dollars well spent.
It’s imperative that Wyoming continues to embrace, support and grow tourism because investing in tourism is investing in Wyoming.
[Insert name, title, business]
Personal Op-Ed #2
Travel is more than just taking a vacation and exploring somewhere new. It’s an activity that allows people the opportunity to experience the character, history and personality of a place. Personally, it’s an activity that I treasure as it allows me to the time I need to regroup, recharge and spend time with my family. Essentially, travel is something I treasure.
Living in Wyoming, I also understand the importance of what travel means to those of us who live here and to the millions of visitors that come here annually. While tourism is the second-largest industry in the state, my town of [insert town name] benefits greatly from this industry. And while 2016 brought more than [insert number] people to [insert county name] and contributed more than [insert dollar amount] to our local and state economy, it’s about more than those direct spend impact numbers.
One of the best things about Wyoming is our sense of community and how we are all connected in one way or another. The travel industry reflects this: travel doesn’t just touch the businesses and people who work directly in the industry—it has a far greater reach.
Here in [insert town or county name], travel touches many types of businesses, from retail stores to bankers and landscape companies to breweries and car dealers. By having travelers come to [insert town or county name], they are spending money in our local businesses that in turn employ local residents. The truth of the matter is that in Wyoming, we all benefit from a strong travel and tourism industry. And it’s quite simply: travel and tourism support Wyoming and Wyoming needs to support travel and tourism.
[Insert name, title, business]