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Embed code for: MR Recruitment Presentation at EuroFinance2016 You have a LinkedIn Profile Now What
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You have a LinkedIn profile: Now what?
You have created a profile on LinkedIn, so you probably think your skills and experience speak for themselves. Here’s the thing – they don’t.
No matter how detailed your profile and no matter how deep your work experience, it is down to you to be the chief promoter of your career.
Now is the time for unashamed self-promotion.
This session will cover how you can take your profile to the next level and provide key tips and takeaways on how to stay ahead
Mike Richards, Managing Director, MR Recruitment
EuroFinance - Vienna
The Power of the Personal Brand
What is a ‘Personal Brand’?
20 years ago called ‘Reputation’
Years of hard work and dedication to build
Today – happens in an instant
You all have one – consciously built or not
Your digital footprint
Crowd-sourced by friends, colleagues and bosses
Could be ruined in 5 mins
The question is no longer IF you have a
Personal Brand but HOW you make it POWERFUL
The Importance of LinkedIn
NOT just online CV
NOT just for searching jobs
IT IS a professional networking tool
450 million members, 2 people join every second
connect with people you do know
connect with those you don’t know - YET!
learn new skills
develop fresh ideas
discover top talent
grow your own career
12 Top Tips
in 12 minutes...
...take a breath...
Create a Powerful Headline
Personal brand starts here
Target your audience
Include keywords to help SEO
Be specific & creative – ten words max
Make your Summary Shine
Your “so what?”
Why are you different to next person?
Shows the ‘real you’
Never leave blank!
Always write in 1st person
Be authentic and creative
Use numbers to back-up results
Avoid Buzz Words e.g. ’driven’, ‘ambitious’, ‘dynamic’, ‘passionate’…boring!! yawn!!
Customise Your URL
Enables people to find you more easily
One person out of 450 million – not that easy!
Especially a more common name!
Like mine…Mike Richards
Do Have a Photo
14x more likely to connect if you have a photo!!
Your Virtual Handshake
One chance to make first impression
Make it count!
Do Have an ‘Appropriate’ Photo
These are NOT appropriate...
THE MEAN & MOODY
Inappropriate photos continued...
THE APPROACHABLE PROFESSIONAL
Become a Writer
Your chance to really engage with your
network and show off
Publish posts, write articles, start
conversations, share industry
Write what you know about
Consider your goal
Write little but often
Think about your audience
Share with your network
Be Personal When Connecting
Never use default “Hi, I’d like to connect”
Add personal touch
Reference shared connection or find common ground
Explain why you want to connect
Don’t connect from mobile – can’t personalise!
Be Selective When Connecting
Not a numbers game
Quality not quantity
Choose your connections wisely
Create network that’s useful & effective to you
Don’t be afraid to say No – they won’t find out
Ask for Recommendations
Gather a few good recommendations
Don’t be afraid to ask – don’t wait for someone to offer
Don’t be generic – ask for comments on specific projects or skills
Don’t ask everyone – target people who can provide the best insight
92% consumers trust peer recommendations over advertising
Be Your Chief Promoter
AWARD FOR TREASURY EXCELLENCE 2016
AFP PINNACLE AWARD 2016
ADAM SMITH AWARD 2016
Be a Groupie
Like minded individuals in exclusive forum
Share common skills, experience, industry affiliations and goals
Shows you’re engaged in your field
Widens your network
Allows you to be a part of relevant discussions
Showcase Your Expertise
“A picture is worth a 1000 words”
Add photos, videos & presentations
Instead of just talking about your work, show examples
Show yourself in action
12 Tips in 12 Minutes!
Be personal when connecting
Create a powerful headline
Be selective when connecting
Make your summary shine
Ask for recommendations
Customise your URL
Be your chief promoter
Do have a photo
Be a groupie
Do have an appropriate photo
Become a writer
Showcase your expertise
0044 207 401 7888