Social Media Matrix
by Jocelyn Englund
Platforms Twitter Facebook Linked-in Blogs Corporate Website WHO WHERE WHAT WHY TO WHOM HOW Consumers Corporations/Products Friends General Population: Customers, Potential Customers Online Population Casual consumers Tech Consumers Tech Influencers Industry Analysts Company/Product Representatives Recruiters Personal Content, Interests Content about products/services, related news Recreation, interaction Casual Consumers Personal rants, comments recreation, interaction Status Updates, shared links, videos, photos, comments Pages - Status Updates, Videos, Photos, discussions, custom pages friends, celebrities Questions to SMEs, opinions keep up to date with the latest tech buzz subject matter experts, peers Tweets, retweets, blog feed aggregator technical content from their own / peer's blogs, opinions, comments fellow tech influencers, tech consumers, industry news, personal content Content about products/services, related news, responses to customer comments publicity == #followers, be seen as customer friendly Job hunters Linked In - Groups Tech Influencers/Subject Matter experts Tech Influencers/Subject Matter Experts opinions technology knowledge, opinions Enthusiasts Learning Sharing/learning Peers & Enthusiasts/General Audience General Audience Group Discussions Group Discussions, External Links be established as "in the know", knowledge propagation, sharing opinions Industry Analysts/ Media customers, potential customers, analyst & media Tweets, retweets, external links Tweets, retweets, external links, blog feed aggregators Technology content & Opinions Blog posts & comments customers, potential customers, analyst & media, general audience Knowledge sharing, keeping up to date Measure of Success #Friends, Quality of Friends #Likes Publicity, driving awareness of services & products Knowledge sharing #followers, #retweets, quality interactions Thread participations Blog hits, comments, inbound links Driving awareness Facts, news, press releases, information on products and services updates on Products/services, related news Informational Webpages SEO Ranking
